Marcolin introduces new Tom Ford, Zegna and Max Mara eyewear

By Kristiane Sherry |

Marcolin at Cannes

Marcolin used TFWA World Exhibition to showcase an array of new eyewear lines.

Luxury eyewear group Marcolin used last week’s TFWA World Exhibition to showcase new designs from Tom Ford, Zegna, Max Mara and Guess, as the sector sees “significant” recovery.

Marcolin’s full portfolio of licensed brands includes Tom Ford, Guess, Adidas Sport, Adidas  Originals, Max Mara, Moncler, Zegna, GCDS, MAX&Co., MCM, Barton Perreira, Tod’s, Bally, Pucci, BMW, Kenneth Cole, Timberland, GANT, Harley-Davidson, Marciano, Skechers and Candie’s.

On-stand last week included Tom Ford’s new interpretation of the Whitney frame. The ‘infinity cross’, which gives a butterfly effect at the front, has been refined. Four new versions were on display, including in ultra light gold and platinum-plated titanium.

Zegna Eyewear offered a new frame inspired by Oasi Zegna in the Italian Alps. Marcolin said the new release “embodies all the values” in the recent Zegna re-brand.

Meanwhile, the focus for Guess was a new pair of sunglasses made from a bio-based material. The frame features the brand’s ‘G’ design on the temples, and a new G Chain in colour-coordinated fabric.

Marcolin: new eyewear models

Max Mara Eyewear celebrated its 10th anniversary of the Teddy Bear coat with a new sunglasses silhouette to complement the piece. 

The chunky shape adds character to geometric lines, alongside a new three-dimensional golden element on the bridge.

Adidas Sport Eyewear revealed a full-rim performance frame with a spheric lens. This makes it possible to use a prescription clip-in lens insert. 

Finally, Marcolin’s house brand Web Eyewear, the official eyewear partner of the Alfa Romeo F1 team, unveiled new design principles. Pieces featured a new pantos shape, new laters of colour, and a 2D interpretation of the torchon inside the temples. 

“Our segment saw a significant recovery in the last year, and we look at the future with positivity,” said Marcolin Global Channels Sales Director, Alessandro Bubola.

Marcolin saw net sales of €547.4 million in 2022. It has a presence in more than 125 countries around the world. 


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