Margaret Dabbs London will be launching the AgeDefy Pro-C Hand Serum Capsules in Cannes.

Margaret Dabbs London will debut two new launches created with travellers firmly in mind at TFWA in Cannes, as the British podiatry-led beauty brand looks to accelerate its presence in global travel retail.

Making their debut in Cannes will be the AgeDefy Pro-C Hand Serum Capsules and a new Discovery Kit, both launching in October and designed to bring the brand’s specialist approach to hands, feet and nails into compact, easy-to-travel formats.

The AgeDefy Pro-C Hand Serum Capsules turn targeted hand care into a single daily dose. Each plant-based capsule contains 0.34ml of lightweight oil, with the format designed to eliminate wastage while making application straightforward on the move. The formula targets signs of ageing and environmental stress that can be heightened by travel, including the effects of UV exposure, pollution, dehydration, cabin air and frequent hand sanitising. Six active ingredients include Ceramide III, pro-vitamin C, bisabolol, hop extract and a Vitamin E derivative, working across hydration, firmness, pigmentation and environmental protection.

“The hands are one of the first places to show visible signs of ageing, and yet they remain one of the most neglected areas in most people’s skincare routines – never more so than when travelling,” said Margaret Dabbs OBE. “AgeDefy Pro-C Hand Serum Capsules make targeted, clinical-grade hand care as simple, intelligent and effortless as possible. One capsule, once a day, and the results speak for themselves.”

Sitting alongside the capsules is the new Discovery Kit, which brings three established Margaret Dabbs London products together in portable sizes inside a branded wash bag.

The edit comprises PURE Repairing Hand Cream 45ml, Miracle Foot Cream 45ml and PURE Nail Strengthening Treatment, creating both an introduction to the brand for new customers and a travel-friendly gifting proposition.

A new Discovery Kit is designed to bring the brand’s specialist approach to hands, feet and nails into compact, easy-to-travel formats.

The launches come as Margaret Dabbs London looks to translate its established international beauty and spa business into further travel retail growth. The brand is currently distributed across 54 countries, with Commercial Director Julia Lettner identifying specialist, problem-solving beauty as an opportunity within the channel. “We believe travel retail represents a significa

nt opportunity for specialist beauty, as consumers increasingly seek innovative, problem-solving, results-driven products,” she said. “We look forward to partnering with leading retailers to bring the Margaret Dabbs London experience to more travellers globally, and to showcasing the strength of our proposition at Cannes.”

Margaret Dabbs London will exhibit at Green Village, J45.

READ MORE: Furla maps out travel retail expansion at TFWA Cannes

READ MORE: PVM broadens travel retail offer with new launches at TFWA

READ MORE: Ricola to debut refreshed travel retail identity at TFWA