The Mars Wrigley ITR team equipped themselves with gloves and buckets for the two-hour cleanup at Noordwijk beach in the Netherlands.

Mars Wrigley International Travel Retail (ITR) played its part recently in confronting the global plastic pollution problem during a cleanup exercise at a Dutch beach.

As part of the Mars Volunteering Programme (MVP), team members spent two hours scouring the shoreline to collect and remove plastic waste.

A learning workshop informing them about the dangers and issues associated with the refuse took place prior to the activity.

The workshop was delivered by a Mars Wrigley packaging innovation expert.

Mars Wrigley, which works closely with governments, NGOs, campaign groups and the wider industry to raise awareness of global sustainability and litter education, is committed towards a target of 100% recyclable packaging by 2025.

Gary Clarke, General Manager of Mars Wrigley International Travel Retail said: “The Mars Volunteer Programme encourages our people to dedicate some of their working time to help improve communities and, because packaging waste is a topic close to the hearts of our people, this year we chose to help clean a beach.

“At every opportunity businesses should be considering how they positively impact people, society and the planet. Every little action really does help and at Mars Wrigley we recognise that we have an opportunity – and responsibility – to act now.”