Marshall Retail Group takes its first steps at Sea-Tac with sodoPOP concept

By Luke Barras-hill |

The concept is the first retail showing for the airport speciality retailer at SEA.

WHSmith-owned Marshall Retail Group (MRG) has made its retail debut at Seattle-Tacoma International Airport (SEA) after launching concept store sodoPOP.

Situated inside the N Concourse of SEA and open daily (6am-8pm), the ‘contemporary, pop culture hub’ has been devised in partnership with Seattle’s Museum of Pop Culture (MoPOP) and US collectibles firm Funko.

Inside, travellers will encounter a large range of trendy collectables including Funko brands, band t-shirts, albums, Seattle sports memorabilia and merchandise, plus a mix of unique gifts that are local to the Seattle area.

Large art installations pay homage to SodoPOP, while a guitar wall references MoPOP’s ‘instrument tornado’ located within the museum.

Outside, a four-foot tall Freddy Funko figure and a statue of the famed Space Needle greets guests as they enter.

“It was such a privilege for our teams to create and develop the concept behind sodoPOP in partnership with MoPOP and SEA Airport,” commented Marshall Retail Group and InMotion CEO Toby Keir. “We pride ourselves on our ability to truly create concepts inspired by their location and source local brands and products to offer our customers. sodoPOP is an example of our ongoing commitment to elevating the traveller’s experience.”

Watch out for a trade media exclusive video interview with MRG and InMotion Chief Executive Officer Toby Keir in the March/April e-zine, available soon…

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