Baldessarini Cool Force is the new launch from Mäurer & Wirtz in both travel retail and domestic markets this March, alongside the tag line that says it ‘Separates men from the boys’.”

 

This super ‘masculine mantra’ is intended to underline the intensity of the Baldessarini fragrance with its powerful, energetic freshness.

 

As for the concept, Mäurer & Wirtz says that the new launch contrasts between freshness and strength, reflecting ‘precisely what drives the ambitious men of today’. It says ‘theirs is a life full of contrasts: they are expected to be strong and energetic and to demonstrate their masculinity, yet other situations demand cool, daring and style’.

 

PERFUMER VINCENT SCHALLER COMMENTS…

As for the fragrances themselves, these are all said to be united by a distinctive fragrance signature with an unmistakable patchouli note. Commenting, Perfumer Vincent Schaller said: “I imagined the fragrance to be fresh and watery. Natural aromatic ingredients such as clary sage, cardamom and the marine water accord alone distinguish this special freshness.

 

“I also wanted COOL FORCE to be masculine, sensual and warm, since it is a Baldessarini fragrance.

 

“For this, I used precious woods such as cedarwood, sandalwood and rosewood, combined with aromatic sweet myrtle. Just as an elegant suit completes a man’s outfit, musk, patchouli and Sicilian bergamot add a certain something to Cool Force and complete the fragrance.”

 

FRAGRANCE COMPOSITION BREAKDOWN

In terms of notes, the fragrance breaks down as follows: head – Bergamot, Cardamom, Myrtle, Rosewood; Heart – Water accords, Clary sage, Neroli; and base – Cedarwood, Sandalwood, Musk, Patchouli.

 

The fragrance also features a ‘high-grade bottle’ made of frosted glass which is showcased in the folded box. In terms of the full line, the range is as follow: Eau de Toilette (50ml); Eau de Toilette (90ml); After Shave Lotion (90ml); Shower Gel (200ml); and Deodorant Stick (75ml).