Mazaya aims to accelerate its recovery in 2021 with a strong presence at the world’s biggest duty free & travel retail exhibition in Cannes this October.

 

“We invite all event’s attendees to join us at our yacht BANG! to explore our exquisite shisha molasses, enjoy our unmatchable flavours and discuss potential opportunities of working together,” said Rawan Elayyan, Mazaya’s Global Travel Retail Manager.

 

She also told TRBusiness how the company’s ‘unique selling points’ continue to facilitate a strong recovery from an incredibly challenging 18 months.

 

“One thing that sets Mazaya apart is the premium ingredients we use in our blends,” said Elayyan. “We only use single-origin French tobacco leaves with pure honey and high quality glycerine.”

 

According to Elayyan, French tobacco leaves are the most ‘premium’ and they have a high absorption quality that allows the flavour to last longer.

 

A COMPREHENSIVE FLAVOUR PORTFOLIO

“We are also known to strictly use food-grade flavours, and our molasses have the perfect balance of tobacco strength and flavour intensity, and this is guaranteed to take the shisha smoking experience to the next level.

 

“Our molasses is made in highly developed facilities and it goes through several stages before it is packed and ready to be shipped all over the world.”

 

Elayyan points out that customers can learn more about the making of their products at its facilities in Jordan through a virtual tour.

 

Mazaya also offers a comprehensive library of 150 flavours, which it now distributes to 50 countries worldwide. Its currently listed with 25 duty free shops.

 

ADDING VALUE TO TOBACCO

While still a relative newcomer to duty free – compared with products such as cigars and cigarettes – Elayann has long stipulated that Shisha molasses complements and adds value to the whole tobacco category.

 

“With shisha smoking growing in popularity all over the world, shisha molasses can definitely add a lot of value to the tobacco category.

 

“Throughout the different locations where we are listed, Mazaya has succeeded in growing the shopper’s basket size and proved to be an important revenue stream for duty free retailers and operators.”

 

 

The company will showcase its portfolio at the upcoming TFWA World Exhibition in Cannes this month.

 

In a strategic move, the company offers three pack sizes; the 250g pack ‘suitable for those who are new to shisha smoking’; the 500g, stocked in duty free, comprising ten individual 50g packs, and the 1000g pack that ‘performs exceptionally well wherever listed as it is a more economical option for the frequent smokers’, insisted Elayyan.