International travel retail specialist McG Consultants has partnered with beauty brand Non Gender Specific to drive its business in duty free and travel retail.
Established in 2018, the brand was created by experienced beauty industry professional Andrew Glass who noticed a divide between products marketed for men and women and the ‘endless amounts’ of products required in skincare routines.
Its debut product was the Everything Serum (£49), while the collection also includes The Everything Mask (£27), Everything Cleanser (£27) and Flooid fragrance (£102). The packaging for the fragrance is made from seed paper so it can be planted instead of thrown away.
Glass told TRBusiness: “Every product we have is multi-functional. Besides being inclusive, we want to reduce consumer waste. Everything covers at least seven skin concerns in each formula so people can buy less.”
“With our inaugural product, we sold 40,000 bottles in our first year. It comes out like a gel, but as you massage it into your skin it goes on like a serum. It has 22 natural extracts. All our packaging is recyclable and can be planted.”
Jessica McGratty Singer, Global Travel Retail Director, McG Consultants added: “The serum was recently re-listed on Cathay Pacific. Sales have exceeded expectations. Having a four-sku concept will be great for the duty free stores. We have had a great response so far.”
She added: “With Non-Gender Specific, I really love the idea of a brand for humans. There is no need to have to buy something for men and women. This is a very exciting time to launch something innovative and a little different in DF&TR. We hope buyers will take a chance as it is doing well domestically.”
Meanwhile, MCG is also representing the wakse product range in duty free and travel retail. Founded by Glass, along with creator and visual mastermind Shayan Sadrolashrafi, the waxing products for men and women are available in four colours for men and women. A travel retail exclusive set in ‘concise packaging’, including a full-size melting box and small amount of wax has also been created. All users have to do is pour the wax beads into the bowl, place in the microwave and apply to hair.
(Click the below video for instructions on how to use wakse.)
Domestic listings include Neiman Marcus, House of Fraser, Planet Beauty and Mecca. McGratty Singer said: “The reason we think these products will do very well in DF&TR is because there is nothing else quite like them on the market. The sensory aspect is great, the smell is gorgeous, and the sustainable packaging is ideal.”
“When travelling, people want to see something they don’t always see every day. This will, therefore, give airports and airlines something unique in addition to the standard products.”