Mercedes-Benz to showcase new additions in Cannes

By Pepi Sappal |

mercedes

Mercedes-Benz Man Private will be available to buy in travel retail from April 2018.

Mercedes-Benz Parfums manufacturer, INCC Parfums, reports that it will introduce two of the newest members of the ‘Mercedes-Benz Man’ family to visitors at the TFWE, next week.

Both new products – Mercedes-Benz Man Private, the new eau de parfum and Mercedes-Benz Man Grey, the new eau de toilette – will be available next year in travel retail, as well as in local markets.

Travellers will see the Mercedes-Benz Man Private EDP on the shelves first, from April 2018 available in one size (100ml).

Targeting the ‘young, seductive, self-confident and slightly arrogant man,’ this oriental fragrance, has a strong, ‘premium identity’ that will be appreciated the world over, says the brand.

Passengers will have to wait until next summer to get their hands on the Mercedes-Benz Man Grey, however, which will be available to buy from August 2018, in two sizes; 50ml and 100ml.

Following the success of Mercedes-Benz Man, this ‘new classic and timeless’ eau de toilette will appeal to a wider male audience globally, targeting the ‘urban, elegant man, with exceptional charisma’, adds the brand.

INCC Parfums says it is planing another product launch, which will be disclosed shortly.

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