Mixologist’s Garden, will introduce a range of six ‘impulse-sized’ freeze-dried garnish packs to visitors at the TFWA World Exhibition and Conference in Cannes next week (2-6 October).

 

As reported, the company offers a range of six freeze-dried fruit garnishes: three citrus variants (Lime, Lemon and Orange) and three berry (Strawberry, Blueberry and Raspberry).

 

The launch, which makes its debut in Cannes, ‘provides retailers with a simple solution to give their customers an enhanced drink experience when they make a purchase in store’, says Mixologist’s Garden.

 

Each product in the range, described as highly sustainable, is available in 20 serve resealable packs and all six garnishes are available on pre-filled clip strips and pre-filled counter-top display units.

 

The brand states that they are making impulse purchases easy for customers while ensuring restocking is as easy as possible for retailers.

According to the brand, displaying their garnish clip-strips alongside key liquor displays will result in 1 in 5 customers making an additional purchase.

 

Brand Commercial Director and former CiR MD and NPD President, Garry Stasiulevicuis says: “We know that more than 80% of leading brands use fruit in their perfect serve advertising and that almost 90% of consumers expect their drinks to be garnished.

 

“Consumers want to be able to make better drinks at home without the hassle of preparing fruit and then wasting what’s not used.”

 

The brand says their range of garnishes come with at least 12 months shelf life and are ambient displayed and stored, making them ideal for consumers to store at home.

 

The Mixologist’s Garden range and the suite of POS is available to view on the GMAX Travel Retail Stand, F13 Blue Village.

 

The brand also highlights that for a high-capacity cruise ship that serves 32,000 mixed drinks a week, switching to Mixologist’s Garden would save a huge 15 tonnes of weight been carried and more than 1200KG of CO2 emissions per ship, per year.

 

Additionally, all the fruit used by Mixologist’s Garden is 100% sourced-in-season and then processed, meaning fresh fruit is not being flown across the world, reducing food miles by 90% according to the brand.

 

Currently available in 100 serving bags, the garnishes are being used in cocktails, soft drinks, ciders and beers in 1000+ bars which are being exclusively distributed my Molson Coors in their on-trade UK territory.

 

The brands is now in the process of being launched for the travel market for airlines and cruise ships to replace fresh fruit in the drinks service.

 

“The impact of covid has seen a boom in consumers drinking more at home, with a huge rise in people searching for ‘easy cocktail recipes’ on-line,” added Stasiulevicuis.

 

“This has led to around 40% of consumers now saying they want to be able make and consume better quality drinks. Additionally, the trend has led to consumers being more discerning when purchasing and consuming drinks in bar locations.”