Molly Malone Small Batch 70cl set to make statement in global travel retail

By Luke Barras-hill |

Small Batch is not sourced from a single distillery, rather, a number of carefully-selected Irish distilleries using the finest Irish malts and grains.

Premium Irish whiskey brand Molly Malone has targeted duty free to sell and promote the 70cl Molly Malone Small Batch.

GMAX Travel Retail has been enlisted to spearhead Molly Malone’s expansion in duty free with its debut listing secured already with Aer Rianta International (ARI) at Dublin Airport.

Geared towards an Irish-American audience, the product from the Molly Malone Whiskey Company has been distilled using traditional Irish techniques.

The liquid derives from a number of carefully selected Irish distilleries using the finest Irish malts and grains crafted in small batches.

‘MAJOR PLANS FOR GROWTH’

The 70cl variant is light on the palate and sweet and to enhance its flavour without overpowering the light character of the malt, it uses second fill bourbon casks from Quercus Alba – the highest grade American white oak (bourbon having already absorbed the coconut and vanilla tannins of the new wood).

Richard Lombard-Chibnall, Founder, The Molly Malone Whiskey Company, said: “Molly Malone is in the DNA of the Irish and we have created an initial product, of which we are very proud, and has been very well received.

“We have major plans to grow the brand internationally and make Molly Malone Irish Whiskey become known as the go-to-drink for ‘a celebration of Ireland’.”

Commenting on the appointment of brand agent Garry Maxwell, Lombard-Chibnall added: “Garry has worked in travel retail for over 40 years in all forms of the business and is excited to be working with such an iconic brand name as Molly Malone.

“Equally, we are delighted to secure his experience and services for taking Molly Malone into more airports and other travel retail locations across the world.”

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