Molton Brown captures the spirit of the roaring 1920s with new gifting range

By Andrew Pentol |

The new Molton Brown gifting range captures the ‘individuality and excitement’ of the 1920s.

Molton Brown has unveiled a new range of gifting options for the holiday season.

The new offer once again captures the individuality and excitement of the 1920s. Each item has been curated to bring to life the spirit of the roaring twenties enhanced with an added human touch for shoppers.

Molton Brown has crafted a travel retail exclusive Discovery Stocking Filler Collection. The scent presents a curation of 10 of Molton Brown’s best-selling fragrances, chosen to meet the preferences of the travel retail shopper.

It is supported by further gifts — Re-Charge Black Pepper Bath & Shower Collection and three Hand Care Collections.

Each one comes in a gift-box featuring a pattern inspired by the 1920s, with a touch of holographic foiling reminiscent of the holographic prisms of a chandelier. This can be reused and recycled and features reduced cardboard and no acetate sleeve to help reduce packaging waste.

CHRISTMAS CRACKER COLLECTIONS

In addition, Molton Brown has created two Christmas Cracker collections. Four bathing fragrances are wrapped in iridescent crackers. These feature plastic-free packaging as part of Molton Brown’s continued dedication to sustainability.

The travel retail exclusive Discovery Stocking Filler Collection presents a curation of 10 of Molton Brown’s best-selling fragrances

Among them, the travel retail exclusive Woody & Citrus Christmas Cracker Collection features a range which has been crafted to suit the demands of travel retail consumers. This is joined by the Floral & Citrus Christmas Cracker Collection, with bath and shower gels in a quartet of fragrances.

This exclusive festive gifting offer is complemented by Molton Brown’s bespoke gifting service and an array of luxury fragrances, including the brand’s Eaux de Parfum Collection. This debuted in September 2019.

For those seeking the perfect fragrance for the festive season, the Molton Brown Fragrance Finder, helps shoppers discover the ideal scent to match their personality. The Fragrance Finder is available at select travel retail stores.

The travel retail exclusive Discovery Stocking Filler Collection is supported by three Hand Care Collections among other gifts.

Rosie Cook, Molton Brown Associate Director, Global Travel Retail said: “2020 has been a tough year for many. The challenges of recent months and the ongoing difficulties of social distancing and separation have left us all in need of a sprinkling of joy and a human touch.

“This Christmas, we at Molton Brown have created a very special range which offers an exquisite shopping experience with human touches to bring the festive spirit of one of the great celebrations to life”.

To celebrate the holiday season, a new fragrance will bring the spirit of 1920s to life. Juniper Jazz calls to mind beaded garlands cascading across The Galaxy Ball as gin cocktails and jazz incite an air of rebellion and festivity, according to the company.

This limited edition fragrance will be available at select travel retail locations for the remainder of the year.

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