The new release complements the Jasmine & Sun Rose fragrance ritual launched in September 2018.

British fragrance house Molton Brown has extended its Eau de Parfum collection with the launch of the new Jasmine & Sun Rose Eau de Parfum in mid-January 2020.

The new release complements the Jasmine & Sun Rose fragrance ritual launched in September 2018 as an Eau de Toilette, bath & shower gel, body lotion, bathing oil and body oil.

Since launching in travel retail, the Jasmine & Sun Rose Fragrance collection has been a big hit and remained among Molton Brown’s top 10 fragrance collections.

KEY INGREDIENT

According to the company, the new Eau de Parfum shares the same skeleton as the existing Jasmine & Sun Rose Eau de Toilette, with Egyptian Jasmine remaining the key ingredient.

Rosie Cook, Associate, Director Global Travel Retail, Molton Brown said: “As the iconic British fragrance house, Molton Brown is delighted to be extending and developing our offer in the niche and luxury fragrance markets for our travel retail customers.

“The new Jasmine & Sun Rose Eau de Parfum is the perfect addition to our fragrance offer. The Eau de Toilette as well as the bath & body collection are known to have been a huge success with shoppers in travel retail, as well as on the high street since their launch in September 2018.”

She added: “Jasmine & Sun Rose was also our first ever Chypre fragrance back in September 2018 when the collection first launched, demonstrating Molton Brown’s journey to address any olfactive gap within our fragrance portfolio, as well as our commitment to providing the perfect scents for our customers around the world.”

The Jasmine & Sun Rose collection has remained among Molton Brown’s top 10 collections since its launch in travel retail.