Molton Brown has released a new fragrance titled Rose Dunes, which is inspired by the Arabian desert and marks the first ambery-rose fragrance in the brand’s portfolio.

The scent, a sophisticated layering of floral, amber and woody notes, is made in England (like all Molton Brown products) and is 100% vegan in line with the brand’s ongoing sustainability journey.

“This truly indulgent fragrance is the perfect gift, or self-treat, for luxury-loving shoppers,” said Sophie Sponagle, Molton Brown, Senior Global Account Manager, Travel Retail.

“We are delighted to be adding our first ambery-rose scent to our collection as we continue to create fragrances which hold global appeal, while also allowing customers to express their individuality.

“As travel retail recovers, we are keeping a focus on our existing iconic products, as well as introducing new icons like Rose Dunes to the offer.”

The new fragrance has been created to have a global appeal beyond the Middle East.

Crafted by Senior Perfumer Phillip Paparella, it opens with fresh green pepper and ginger, with a ‘blooming bouquet’ at the heart.

This is followed by an oudh accord, with a leathery, woody-musky base and a signature note of patchouli ‘lending depth and darkness to the trail’.

Its name is inspired by the ‘desert rose’ found in the Arabian desert – a rose-like formation of crystallised mineral clusters.

The design of the bottle top was informed by desert sunsets with the hazy pink colour scheme combining with Molton Brown’s signature brown bottles for maximum shelf appeal.

The company’s focus on sustainability and top-notch ingredients shines through the new launch, with the scente featuring sustainably sourced patchouli from Sulawesi, Indonesia.

The patchouli roots are dug up as part of soil tilling and alternate crops are planted 15 months after the harvest to allow the soil to restore its nutrition.

Molton Brown says this ‘improved cultivation process’ not only ‘enhances the livelihood of farmers’ but also ‘helps to preserve the soil’.

The Rose Dunes collection includes the EDP, EDT, Bath & Shower Gel and Body Lotion.