Mon Paris taps ‘insta-fluential’ consumers at KP Srivaree

By Luke Barras-hill | Friday, 8 June 2018 16:54

A bespoke gifting pop-up for Yves Saint Laurent (YSL) Beauté’s Mon Paris at the King Power Downtown Srivaree complex in Bangkok targeted ‘experience-hungry and insta-fluential consumers’, says L’Oréal Travel Retail Asia Pacific.

Drawing on the brand’s couture heritage, the one-month, 360-degree YSL Beauté customer experience winded visitors on a romantic journey that began with a colourful outpost and allowed them to personalise a fragrance in five minutes.

Customers could choose from an eau de parfum, eau de toilette or couture scent, each boasting different signature juices and notes.

MON PARIS COUTURE

A bespoke bottle was then adorned with either a lips, leopard, heart or reptile design, with the option for name engravings.

In a final flourish and sign of the ultimate gift, customers could write messages on a branded postcard dedicated to their loved ones miles away.

Beauty advisors invited customers to choose their favourite Mon Paris fragrance in either an eau de parfum, eau de toilette or couture guise.

To support the launch, YSL Beauté introduced the Mon Paris Couture Eau de Parfum, which joins the eau de parfum and eau de toilette lineup.

The fragrance is described as ‘sophisticated’ and ‘a celebration of ecstatic love’ combining ‘an irresistible floral chypre with classic citrus notes’.

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