The limited edition will be available in the channel for six months.

Mondelēz World Travel Retail (WTR) has unveiled a new addition to its Toblerone portfolio: the travel retail exclusive Toblerone Crispy Caramel 340g.

The limited edition will be available in the channel for six months, giving travellers the opportunity to buy a special, first-of-a-kind flavour for Toblerone.

Toblerone Crispy Caramel combines premium Swiss milk chocolate with crispy caramel pieces, to deliver a distinctive new texture and taste profile.

According to Nielson research, chocolate and caramel is the second best-selling flavour in domestic markets, and the third most popular in global travel retail.

Mondelēz (WTR) noted that the new launch was designed to generate excitement in-store, encourage purchase, and attract both loyal Toblerone fans and new consumers seeking self-purchase and gifting options.

The introduction supports the company’s ‘Destination: Value’ vision, which calls for a reimagining of duty free as a channel where “the journey is the reward”. The focus remains on creating offerings that resonate with travellers and deliver value.

Toblerone Crispy Caramel combines premium Swiss milk chocolate with crispy caramel pieces, to deliver a distinctive new texture and taste profile.

Mondelēz (WTR) Director Category, Customer & Shopper Marketing Anna Somogyi commented: “Toblerone Crispy Caramel is more than just a new confectionery product. It is a strategically differentiated innovation designed to elevate travel retail and drive unprecedented category growth by giving shoppers a reason to purchase.

“By launching this highly desired flavour exclusively in travel retail for six months, we are creating huge excitement in the confectionery aisle while providing our retail partners with a powerful and proven path to unlock significant incremental sales.”

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