The new Toblerone Tiny Milk Bag (120g) offers an easy and affordable last-minute gift option.

Mondelez World Travel Retail (WTR) will showcase a new line-up of travel retail exclusives from Toblerone, Cadbury and Milka for 2019 at the upcoming TFWA World Exhibition in Cannes. Designed to appeal to a wide profile of global shoppers, the novelties extend Mondelez’s emphasis on gifting and impulse spend.

Mondelez WTR Category Marketing  Manager Irina Tarabanko said: “Our new exclusives have been developed as solutions to two of the industry’s biggest challenges, low conversion and low spend.

“With research revealing that one out of four duty free buyers purchase at cash tills, we’ve designed products to optimise this space to take advantage of last-minute impulse buying with products that cater to gifting and snacking needs.”

Tarabanko added: “By leading the way in gifting and capitalising on impulse-driven spaces, we seek to drive basket size and spend in line with our ‘Delighting Travelers’ category vision.”

IMPULSE PURCHASES

According to shopper insights, cash tills and cross-category placements are strategic touch-points for confectionery. Compared to domestic markets, cash-tills remain under-represented in travel retail. To capitalise on this opportunity, Mondelez WTR is introducing new products to drive impulse purchases and address the challenge to increase basket size.

Available from Q2 2019, the new Toblerone Tiny Milk Bag (120g) offers an easy and affordable last-minute gift option. The format leverages on cross-category and cash-till placements.

The new 300g Milka Strawberry Cheesecake Tablet combines layers of smooth and creamy cheesecake, crunchy biscuit and strawberry flavours.

In addition, Milka adds to its snacking range through the introduction of two new snacking bags, available in Alpine Milk or Oreo. The 200g bags include six to eight individually wrapped countline bars.

Alpine Milk is a Milka classic — a smooth chocolate created from 100% Alpine Milk — while Oreo combines crunchy bits of the cookie with a crème filling, covered with rich Milka chocolate. It is available from Q2 2019.

GIFTING OPPORTUNITY

When it comes to confectionery purchases in duty free, over a third of shoppers are looking for products for others. Mondelez WTR will capitalise on the gifting opportunity through new flavours and special editions, destination-specific and occasion-specific products that play to the ‘Memory’ segment.

The new 300g Milka Strawberry Cheesecake Tablet combines layers of smooth and creamy cheesecake, crunchy biscuit and strawberry flavours. At the heart of the tablet is the cheesecake layer, which is coated in tender Milka chocolate. The tablet will appear on shelves from Q3 2019.

Cadbury’s new 390g Pouch is filled with eight countline bars in the Fruit & Nut flavour. The combination of dried fruit and chunky nuts smothered in chocolate is now in a convenient-to-share format and available from April 2019.

Marking Cadbury’s ongoing partnership as the official snack of the English Premier League, Cadbury is rolling out a Cadbury Premier League ball. The ball (left) contains a  mix of individually-wrapped miniatures among Cadbury flavours, including creamy dairy milk, gooey Caramel and crunchy wholenut. This product will be available from April 2019.

Finally, Toblerone’s ‘Happy Holidays’ range is available from October to February 2019 in the flagship 360g Bar and Toblerone Tiny 272g bag formats. Both products have enjoyed a festive makeover, decorated with the ‘Happy Holidays’ slogan and a splash of confetti.