Mondelez World Travel Retail (WTR) is celebrating Easter with festive activations at major international airports, showcasing brands like Toblerone, Cadbury and Milka.

The activations are live at high-trafficked hubs including Dublin, Lisbon and Faro Airports in Portugal, and Paris-Charles de Gaulle Airport.

Running through March and April, touchpoints are brought to life with floor stickers and decorations, creating seasonal engagement.

Milka is marking the occasion with its seasonal campaign ‘Easter tastes better with Milka’, Cadbury is highlighting its British heritage via eye-catching displays and cheerful Easter greetings, while Toblerone is encouraging travellers to share themed gifts when reuniting with loved ones.

Among the highlights are Easter-themed Toblerone sleeves in Dublin and Lisbon, spring-inspired Cadbury and Travel Collection displays in Dublin, and Milka’s bunny-themed décor at Paris CDG.

Easter remains a special occasion for the confectionery segment, with chocolate Easter eggs and bunnies a gesture of new beginnings and commonly gifted in themed formats. Mondelez WTR says the activations aim to enhance the travel retail experience and connect with consumers during a key seasonal period.

Joost Rosmuller, Vice President of Special Businesses and Managing Director at Mondelez WTR said: “We are excited to bring Easter to the airport, offering a delightful, immersive experience for travellers and a sales-driving opportunity for retailers.

“Festive displays featuring our iconic brands will engage travellers to bring home the perfect gift for their loved ones. For our retail partners, these targeted activations are designed to maximise category sales and capitalise on increased traffic during the Easter travel season, driving conversion and higher basket sizes.”