The assortment features four core flavours – milk, white, golden caramel and dark.

Mondelēz International World Travel Retail has introduced a new Toblerone Praline Assorted Gift Box, expanding its premium confectionery offer in the travel retail channel.

The launch builds on the strong performance of Toblerone’s diamond-shaped pralines, first introduced in travel retail in 2024. Initially launched as a single milk chocolate variant, the product quickly gained traction with travellers, with high repeat purchase intent and rapid growth into one of the top-performing international praline brands in the channel.

The new assorted format responds to growing demand for variety-driven gifting and self-indulgence options in travel retail. Developed as part of Mondelēz WTR’s ‘Destination: Value’ strategy, the product is designed around traveller preferences and purchasing occasions.

The assortment features four core flavours – milk, white, golden caramel and dark – combining Toblerone’s signature chocolate shell with a truffle centre and nougat pieces to deliver a multi-textured experience aligned with the brand’s heritage.

Packaging has been a central element of the launch, with the final design selected following extensive testing with international travellers. The result is a premium, two-piece golden tower format that incorporates Toblerone’s distinctive triangular identity, aimed at maximising shelf visibility and gifting appeal across multiple demographics.

Anna Somogyi, Director Category, Customer & Shopper Marketing at Mondelēz World Travel Retail, said: “In my 20-plus year career, I have rarely seen such a positive emotional reaction to an innovation as we have with the Toblerone Pralines Assorted offer. In every essence, this product is passenger-centric and holds the potential to become a new icon of travel shopping. I eagerly anticipate its presence on shelves, expecting it to significantly boost premium category sales and bring joy to loved ones, or serve as a rewarding treat for self-consumption.”

The new launch aims to build on the legacy of Toblerone’s core travel retail formats, positioning the praline range as a key driver of premiumisation within the confectionery category.

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