Mondelez marks TFWA Cannes return with commitment towards sustainability

By Luke Barras-hill |

Mondelez WTR offset its carbon emissions during Cannes, including through the production of its booth.

Mondelez World Travel Retail (WTR) used its appearance at this year’s TFWA World Exhibition & Conference to showcase a digitally focused carbon-neutral stand.

The company was proactive in offsetting its carbon footprint at the event in a collaboration with non-profit tree planting charity ‘One Tree Planted’ to plant more than 3,500 trees.

By combining the production of its booth plus all staff travel, accommodation and delivery transportation, Mondelez WTR was able to calculate its CO2 footprint.

A double-digit percentage was added to the calculation to cover smaller miscellaneous activities potentially not taken into consideration.

‘DIGITAL HOME’ EXPERIENCE UPGRADED

According to Mondelez WTR, for each Toblerone 360g bar sleeve printed for visitors at the Mondelez WTR Experience Room, another tree will be planted.

Sustainability initiatives being pursued by Mondelez WTR are aligned with parent Mondelēz International’s overarching strategy. This includes a commitment to targeting net zero greenhouse gas emissions across its full value chain by 2050.

In addition, Mondelez WTR used its stand to present its 360-degree ‘Digital Home’ experience (pictured bottom left).

It incorporated motion sensor technology allowing stand visitors to experience all the features of digital in a contactless manner.

Mondelez WTR elucidated on its wide-ranging sustainability activities during the inaugural Travel Retail Sustainability Week, where the company participated in the ‘Back to the drawing board: Forging powerful new partnerships’ session (click here to view the session in full).

It used the occasion to reveal exclusively its sustainable design scorecard, created in partnership with CircleSquare.

The chocolate confectionery giant’s sustainability roadmap concentrates on more ethical promotional activities and in-store engagement; packaging innovation and recyclability; award-winning products with sustainably-sourced ingredients; and pioneering greater sustainable design practices for travel retail.

In August, Mondelez revealed its first-ever zero-waste activation – a multi-brand Cocoa Life umbrella concept – at Oslo Airport.

Jaya Singh, Managing Director, Mondelez WTR said: “It was a true privilege to return to Cannes this year and reconnect as an industry, and I would like to sincerely thank TFWA for providing suppliers with a much-needed opportunity to meet face-to-face with partners as we progress our journey to emerge stronger together.

“The Mondelez WTR team were delighted to be back and to showcase our enduring dedication to innovation for the good of the wider industry.

“Our new stand really set the tone for an exciting year ahead, particularly in terms of our pioneering digital initiatives and our sustainability commitments. On the topic of sustainability, Mondelez WTR consistently strives to do better, and we hope to inspire others to do the same.

“It was a very proud moment for us to return to the industry’s most important event this year with a carbon neutral stand. We are committed to creating a better, more responsible, and more sustainable future for the travel retail industry alongside our valued partners. We are committed to ‘Travel Retail Made Right’.”

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