Mondelēz WTR rings the changes as Houseago & Tarabanko take new posts

By Luke Barras-hill |

Richard Houseago has been appointed International eCommerce Customer Manager MEU and Irina Tarabanko as Associate Director, M&A Project Marketing.

Irina Tarabanko and Richard Houseago have been named in new posts at parent company Mondelēz International as they depart Mondelez World Travel Retail’s (WTR) leadership team.

Tarabanko has been named Associate Director, M&A Project Marketing for Mondelēz International and Richard Houseago as the new International eCommerce Customer Manager MEU.

Dogus Kezer has replaced Tarabanko as Associate Director Category Marketing, effective 1 August, while Beatriz de Otto assumed Houseago’s position as Head of Customer Marketing on 1 September.

Jaya Singh, Managing Director Mondelez WTR said: “We thank Richard and Irina for their extraordinary contributions to both our business unit as well as to our special travel retail channel.

“Their leadership and dedication to innovation have been integral to Mondelēz WTR’s success as category leader as well as to help the business to navigate the pandemic alongside our valued partners. We wish them the very best on their new adventures.”

Dogus Kezer (pictured) and Beatriz de Otto (below).

‘EXCITING PIPELINE OF INITIATIVES IN PLACE’

Kezer joins Mondelēz WTR’s leadership team from his position as Marketing Lead for Gum & Candy for Central Europe with more than 17 years’ experience in the FMCG sector.

He also heads marketing activities for Mondelēz International’s Swiss business categories of Chocolate, Biscuits & Gum & Candy and will remain the key point of contact for the Gum & Candy division in Central Europe.

De Otto has been part of the Mondelēz WTR team since 2012.

She brings a wealth of commercial and in-store experience to her new job having also previously held the position of Senior Business Development Manager for Dufry and Lagardère where she successfully navigated the business with two of Mondelēz WTR’s major global retail partners through Covid-19.

In her new role she is responsible for global customer marketing strategy development and executing key growth initiatives by working closely with cross-functional teams and Mondelēz WTR’s major retail partners.

Singh added: “Dogus and Beatriz join an excellent leadership team, who have maintained a pioneering spirit throughout the Covid-19 period and have an exciting pipeline of initiatives in place to drive both the business’s success as well as the channel’s recovery forward.

“Mondelēz WTR is inspired to create fresh opportunities to delight returning travellers through our innovative products and ground-breaking activations. We are united, energised and ready to tackle the challenges to ensure that we emerge #StrongerTogether and unlock new areas of growth.”

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