The event comes on the heels of Mondelez WTR being named the #1 overall travel retail supplier in the 2025 Advantage Report – a recognition of its excellence in partnership, execution, reputation, and vision.

Mondelez World Travel Retail (WTR) is inviting industry stakeholders to attend a virtual event unveiling its new ‘Destination: Value’ growth vision; centred on evolving traveler behaviours and global retail trends, the strategy is projected to unlock incremental growth potential for total industry by 2030.

Backed by significant research investment, Mondelez WTR has built a data-driven strategy that identifies key growth drivers and offers insights to benefit the wider industry, not just the confectionery category.

This live session will feature insights from three distinguished speakers, whose comprehensive biographies will be unveiled in early October, providing a deeper look into their backgrounds and expertise.

The event will share expertise on global mega-trends, confectionery and industry performance, shopper behaviour, and travel retail dynamics.

In addition, Mondelez WTR will address wider industry challenges such as declining penetration, smaller basket sizes, and choice paralysis.

Through these insights, Mondelez WTR will demonstrate how the industry can confront today’s challenges, drive value across categories, and shape the future of global travel retail.

Designed to spark new thinking, the session will spotlight how data and insights can help guide more traveler-centric strategies in confectionery and beyond.

The free webinar will take place on 30 October; 11.00 CET.

Traveler-centric innovation in Cannes

Mondelez WTR will showcase a series of travel retail exclusives across its leading brands.

Highlights include the refreshed Cadbury ‘Sense of Place’ British editions, new gifting formats, and the debut of Oreo Favorites, a shareable pouch of classic and enrobed cookies.

Also featured are the 200g Toblerone White Bar, high-impact fusions like the truly special and irresistible Cadbury x Biscoff that will be launched globally in 2026, and Milka x Biscoff, tapping into the consumer love for hybrid flavours.

Joost Rosmuller, Vice President and Managing Director at Mondelez World Travel Retail, said: “TFWA Cannes is an important moment for us to connect with our partners and share what’s next for the confectionery category. But the conversation doesn’t end there. Through our upcoming “Destination: Value” vision, we’re extending that dialogue, diving deeper into shopper insights and the evolving needs of travellers across channels.

It’s an opportunity to explore how we can keep the category moving forward together. From exclusive product launches to bold gifting formats and experiential activations, our focus remains on creating offerings that resonate and deliver value across every stage of the journey.”

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