The TREX features six popular Milka flavours.

Mondelēz World Travel Retail (WTR) has extended its travel retail exclusive portfolio with the launch of the new Milka Favourites 300g pouch.

It is rolling out now in key international airports, supported by sampling activations and scalable marketing campaigns.

Mondelēz WTR said the new assorted sharing SKU was designed to meet the growing demand for flavour variety, sharing and gifting opportunities within the travel retail sector.

According to PI-Insights research, mixed assortments consistently outperform the broader market. The new Milka pouch features six of the brand’s most popular flavours, individually wrapped in convenient, bite-sized pieces.

The flavours are Alpine Milk, Wholenut, Strawberry Cheesecake, Milkinis, Oreo and Oreo White.

“We are incredibly excited to introduce Milka Favourites to our travel retail partners and consumers,” noted Mondelēz World Travel Retail Director Category, Customer & Shopper Marketing Anna Somogyi.

The Milka Favourites pouch is rolling out now in key international airports, supported by sampling activations and scalable marketing campaigns.

“This launch is a direct reflection of our deep understanding of evolving traveller preferences and our unwavering commitment to category innovation.

“The combination of beloved Milka flavours, the convenient sharing pouch, and its exclusivity to travel retail makes it an ideal product for sharing on the journey where everyone can enjoy their favourites.”

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