Mondottica lines up AllSaints eyewear debut collection for Cannes
By Kristiane Sherry |
London-based Mondottica is set to showcase AllSaints eyewear at the TFWA World Exhibition in October, a brand new to the business.
Mondottica will also present its full range spanning Ted Baker, Vivienne Westwood and Karen Millen.
The eyewear supplier will exhibit onboard YV Brands’ Alhambra in the Harbour Village.
Mondottica will also use the week of the exhibition to reveal a new collaboration with an A-list celebrity set to target Gen Z consumers.
Sustainability is another key focus. AllSaints eyewear is made from Acetate Renew, a material derived from carbon renewal technology.
The process breaks down hard-to-recycle plastic waste, reducing both greenhouse gas emissions and fossil fuel usage when compared to conventional acetate.
Mondottica says Acetate Renew is “indistinguishable” from traditional acetate, with wearers assured of high quality and premium styles.
The supplier has drawn attention to its Sustainability Newsletter. The communication details its effort to upgrade packaging, offset emissions and monitor energy use. It joined the UN Global Compact in September 2021.
AllSaints eyewear and other frames
Alongside the new range from AllSaints, Mondottica will show its Ted Baker collection. The brand is Mondottica’s best seller in GTR, with listings in airport stores and inflight.
The quintessentially British brand enjoys strong sales across its domestic market for its “quirky yet commercial offering”.
According to Mondottica, Ted Baker’s use of design detailing, pattern and colour creates “unparalleled, individual eyewear”.
Also on display will be selected models from Vivienne Westwood. Frames are seen as “theatre”, with expressive style going beyond form and function. The range includes VW5019 001 Athalia, which has been shortlisted for industry awards.
“Our Eyewear reflects the DNA of our licensed brands and delivers products through multiple channels on a global scale,” said Louise Porte, Mondottica’s National Accounts Manager – Sunglasses & Travel Retail.
“At Mondottica we are living by our mission statement to consciously and authentically take very credible steps to improve the sustainability of our collections and operations as a whole.
“We have a responsibility to not only be aware of our impact on People and Planet but to take actions to reduce or remove any negative impact and create positive change for the future.”
Referencing the partnership with AllSaints, she continued: “This collaboration solidifies our commitment to doing sustainable and good business.
“This means that we operate in line with principles drawn from UN Treaties in Human Rights, Labour, the Environment, and Anti-corruption. It’s the right thing to do and aligns with our commitment to deliver long-term Financial, Environmental, Social, and Ethical value.”
Inflight strategy
Porte detailed that Mondottica has three live airline listings, one for Ted Baker and two with Scotch and Soda in the EU.
“We have been working through a distributor for in-flight listings since the pandemic. Pre-Covid, we had a significantly larger, and more global, in-flight business, so are looking to build that up again.
“We have also worked with Harding Retail for a number of years with a wide variety of brands in the Mediterranean, the Caribbean and the Southern Hemisphere. We also have an established ferry business, working for many years with Brittany Ferries as well as several domestic ferry companies.”
She added that the business is seeing the strongest growth in airports and is aiming to extend the momentum to inflight.
The TFWA World Exhibition takes place in Cannes from 1-5 October.
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