More legends become liquid for The Balvenie Stories Collection from WGS

By Charlotte Turner |

William Grant & Sons Scotch brand, The Balvenie has released two new additions to its Stories Collection; The Tale of the Dog – 42-year-old and 46-year-old liquids – and The Creation of a Classic.

 

The new expressions, making their debut in November 2021, represent and are inspired by stories told by craftsmen at the distillery in Dufftown, Scotland.

 

The Tale of the Dog 46-year-old will launch globally in November 2021, available in 10 travel retail locations, with an RRP of £16,500. Only 34 bottles of The Tale of the Dog 46-Year-Old will be available for sale exclusively in GTR, drawn from an exclusive single cask.

 

The Balvenie Creation of a Classic, RRP £57, will launch globally in November 2021, exclusively in GTR across all key markets.

 

The Tale of the Dog 46-year-old launches globally this month.

The Tale of the Dog 46-year-old launches globally this month.

PAYING HOMAGE TO DENNIS MCBAIN

David Wilson, Managing Director for Global Travel at William Grant & Sons said: “The Balvenie ‘Tale of the Dog’ release, is an amazing story which has been brought to life in this very rare 46yo single cask offering which is being made available exclusively for travel retail.

 

“Beyond its rarity as a single cask offering, our Malt Master David Stewart M.B.E and Apprentice Malt Master Kelsey McKechnie, selected this exceptional cask, paying homage to our long-serving coppersmith Dennis McBain and his tireless service while revealing a little secret found within our distillery.

 

“This is an exceptional whisky from Balvenie which we are delighted to showcase to the whisky community through several our global partners.”

 

The Creation of a Classic celebrates the story of The Balvenie Malt Master – the longest serving malt master in the industry – David Stewart MBE, who pioneered the first cask-finished whisky in 1983, The Balvenie Classic.

 

‘BUILT ON STORIES’

It was created by transferring Balvenie whisky matured in traditional oak barrel to sweet Oloroso sherry casks. This new expression in The Balvenie Stories range brings to life the story of the Classic, and showcases the same process, said WGS.

 

Commenting on the release of The Balvenie Stories in Global Travel Retail, The Balvenie Malt Master David Stewart MBE said: “The Balvenie Distillery is built on stories. It’s what sets us apart and makes our whisky what it is.

 

“Each expression in the Stories range has a distinct narrative as to how it came to be, and each whisky tells its unique tale in liquid form through first-hand recollections of the many characters involved.”

 

The story behind The Tale of the Dog was inspired by the memories of Dennis McBain, a long-time Coppersmith at The Balvenie Distillery.

 

LEGENDARY LIQUID

The story behind The Tale of the Dog was inspired by the memories of Dennis McBain, a long-time Coppersmith at The Balvenie Distillery.

The story behind The Tale of the Dog was inspired by the memories of Dennis McBain, a long-time Coppersmith at The Balvenie Distillery.

As a young apprentice, fresh to the world of whisky-making, Dennis was asked by a brewer for a copper dog, which he soon discovered was a little copper tube used for secretly siphoning off whisky from the cask.

 

The copper dog would then be flattened and put back for his owner to be found as a way of calling out the illicit activity.

 

Thus, expressions such as ‘taking the dog for a walk’ became common at the distillery, with whomever the copper dog had been sent to, understanding full well that he’d been discovered, but given a second chance.

 

“The Tale of the Dog is one of the stories people most love hearing about The Balvenie – from a time when you did used to wonder sometimes if the dogs were taking their share, as well as the angels,” added Stewart.

 

“These two casks, from 1978 and 1974, are wonderful liquids chosen to represent the story.”

 

PODCASTS AVAILABLE

Drinkers can hear the story of The Tale of the Dog and The Creation of a Classic via a specially recorded podcast series, featuring the craftspeople behind the expression, as well as The Balvenie Global Ambassador Gemma Paterson.

 

This podcast will be available through Spotify and iTunes and via a QR code tag inside the pack, that drinkers can scan using their smartphones.

 

Gebr Heinemann Director Purchasing Liquor, Tobacco and Confectionery Ruediger Stelkens added: “We are delighted to work closely with William Grant & Sons to be the exclusive Europe-an airport retailer to offer this remarkable interpretation of The Balvenie Stories.

 

“We have always taken great pride in curating an assortment of some of the world’s finest Single Malt Scotch whiskies and bringing the stories behind it to life, giving our clients an opportunity to own a piece of The Balvenie’s storied history.”

International

OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...

International

TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...

International

TR Consumer Forum welcomes Gulf Beverages

TRBusiness is proud to announce Gulf Beverages and African + Eastern as Diamond Sponsors for the...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend