Mars ITR to focus on sustainability, M&M’s & category growth in Cannes

By Luke Barras-hill |

Marcus Hudson, Sales Director, MWITR.

Mars Wrigley International Travel Retail (MWITR) will set out its updated vision and strategy for the confectionery category at next month’s TFWA World Exhibition & Conference (2-6 October).

The company views the confectionery segment recovering faster than expected, outstripping growth in passenger numbers.

MWITR points to growth of +7% in the global domestic markets this year*, with passenger average spend in travel retail specifically up 28% on 2019**.

“The role of the confectionery category within travel retail has never been more important due to the margin role it is playing in accelerating growth,” commented Marcus Hudson, Sales Director, MWITR.

“The momentum is here, and to be able to grow together we know the category needs to grow first. Therefore, in 2023 and onwards we will have a clear focus on our category vision, and we are excited to share more on this in Cannes.”

Aside this, MWITR will enlighten delegates on the company’s sustainability efforts as it charts a course towards a 100% traceable and responsible cocoa supply chain.

Meanwhile, it will share ‘exciting news’ on flagship brand M&M’s.

“As a global business we have the responsibility and the opportunity to transform the way we work to ensure every part of our operations and extended supply chains help people and the planet thrive,” added Hudson. “Crucial for the success of our overall sustainability strategy is making the cocoa supply chain more sustainable, and I look forward to sharing more on our progress during next month’s TFWA WE.

“We’re excited to meet our customers at TFWA World Exhibition to discuss our ambitious, engaging, and sustainable growth plans for 2023 and beyond with them.”

Marcus Hudson featured in the ‘People and the Planet: Taking Sustainability to the Next Level’ keynote at this year’s Travel Retail Sustainability Week in April. Click video below to view.

*Redslim Dashboards; **Compass July ytd vs 2019.

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