MyWoWo wins TravelMate inflight listing ahead of TFWA WE debut

By Faye Bartle |

MyWoWo TravelMate.

MyWoWo is making its debut at the TFWA World Exhibition.

MyWoWo has gained a new inflight listing with Italian airline Neos for its TravelMate city audio guides.

The new business win builds on its existing travel retail presence at Milan Bergamo Airport in Italy, which was secured in March, as previously reported.

The company is now seeking to build on this momentum in the channel with its debut at the TFWA World Exhibition in Cannes (3-6 October).

“This will be our first time participating in the TFWA World Exhibition and we are very excited about it,” said Stratos Baschenis, CEO and Founder of MyWoWo and Creator of the Bergamo-headquartered TravelMate.

“Thanks to our digital app and the web, we have been able to reach travellers in more than 100 countries worldwide and now we would like to expand our physical presence with distributors in the travel retail industry.

“We are looking to find new partners to bring our new physical products to several countries abroad.”

The audio guides offer top tips on exploring some of the world’s most visited destinations.

The brand currently covers 33 cities (including Athens, Amsterdam, Paris and London) and the content is available in seven languages.

MyWoWo TravelMate.

MyWoWo is looking to grow the physical presence of TravelMate with new partnerships with distributors in travel retail.

The TravelMate app can be downloaded from the app stores and can also be bought in physical shops via two products: the Audiocard and the Audiopack.

The Audiocard allows customers to input a unique pin code for access to premium professional, multi-lingual content.

The Audiopack also features earphones with a microphone and volume regulator for Android devices, plus an adapter compatible with the iPhone.

The products are currently sold in a variety of channels, including airports, foreign exchange outlets, hotels, bookstores, museums, e-shops, supermarkets, cultural landmarks (museums, churches, cathedrals), and online via gifting websites, ticketing companies and tour operators.

Baschenis describes TravelMate as helping to “enrich the journey for travellers”.

“We believe that our offer is something really unique in the travel retail market,” he says.

Middle East

MEADFA Conference 2024 ‘heading to Abu Dhabi on 17-19 November’

This year’s Middle East & Africa Duty Free Association (MEADFA) Conference will take...


DFWC Q1 2024 KPI Monitor indicates rise in duty free impulse purchases

Impulse purchasing within global duty free is on the rise, according to the latest Duty Free...

Asia & Pacific

Avolta details “bold and ambitious” goals to grow its APAC business

With a number of key developments coming to fruition, including its operations at Wuhan Tianhe...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend