Nadine Heubel bids farewell to Gebr. Heinemann after 14 years’ service

By Luke Barras-hill |

Heubel has been responsible for securing concession contracts with a number of influential cruise lines.

Gebr. Heinemann has announced that Nadine Heubel will leave the company on 30 June 2022.

She has spent 14 years with the Hamburg-headquartered travel retailer and the last six as CEO of Heinemann Americas.

During this time, Heubel spearheaded the company’s foray into the cruise and airport markets and forged a number of successful concession agreements, while launching and operating retail space onboard the likes of Royal Caribbean, Carnival Cruise Line and Princess Cruises.

Those long-serving in the industry will also recognise Heubel from her time at Hugo Boss, where she began her career and served as Global Head of Travel Retail in Germany.

“I would like to take this opportunity to expressly thank Nadine for her work and commitment to Gebr. Heinemann over 14 years,” commented Raoul Spanger, COO at Gebr. Heinemann. “I wish her all the very best for her future in the US, both professionally and privately.”

In appointing Nicolas Hoeborn as MD Americas, Gebr. Heinemann says it intends to streamline and strengthen its activities in the cruise ship and ferry sales channel.


In a twin announcement, Heinemann Americas Director of Sales & Operations Nicolas Hoeborn has been revealed as Heubel’s successor.

He has been part of the Heinemann Americas management team since 2018 after joining Heinemann in a category management position in 2008.

In 2011, he moved to Bacardi and since 2016 has been responsible for the global Gebr. Heinemann account focused on setting and implementing sales and pricing strategies.

Taking on the position of Managing Director of Heinemann Americas, Hoeborn will report to Thorsten Repenning, Director Sales Cruises & Ferries.

Heubel stated: “I am very proud of what I was able to accomplish during my time with Gebr. Heinemann.

“I would like to thank my colleagues here on site, in the German headquarters as well as in other places around the globe. I am now looking forward to new tasks and challenges in my new home, the US. I wish Nicolas all the best and much success for the tasks ahead.”

In a LinkedIn post, Heubel added: “As I make this transition, I look forward to dedicating additional time to my board memberships with Babson College’s Center for Women’s Entrepreneurial Leadership (CWEL) and UNICEF South Florida, and to mentorship with Endeavor Miami and Babson College’s WIN Lab.

“And having recently entered the world of cryptocurrency, NFTs, and the metaverse, I am optimistic about the outlook for business in Miami. I am excited to dive deeper into the booming tech scene and to continue my passion of further enhancing the customer experience in the travel retail ecosystem… stay tuned.”

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