Nadri turns travel memories into jewellery at TFWA
By Naomi Chadderton |
Fashion jewellery specialist Nadri will return to TFWA World Exhibition & Conference for the fourth consecutive year, presenting destination-inspired collections, travel retail exclusives and a new merchandising solution for the channel.
At Yellow Village G53, the brand will showcase Glimmer, a cruise-exclusive collection combining nano-crystal colour with Larimar stones and freshwater pearls. Featuring chains, drop earrings and pre-layered pieces, the ocean-inspired range has been developed as a keepsake for cruise travellers.
Nadri will also present Into the Wild, a collection created specifically around Alaskan cruise itineraries. The range uses Quantum Quattro, aqua-toned cubic zirconia and peacock freshwater pearls, with designs referencing glaciers, Alaska’s state flower the forget-me-not, dragonflies and compasses.
Stephanie Miano, Vice President of Sales at Nadri, said: “We are thrilled to be returning to TFWA World Exhibition for our fourth consecutive year. Travel retail offers a unique opportunity for us to create collections that go beyond the jewellery itself and connect with the memories and experiences associated with a journey.
“Collections such as Glimmer and Into the Wild demonstrate the potential we see in destination-led products and travel retail exclusives. We want to give travellers something distinctive and meaningful to discover while also providing our retail partners with differentiated products that cannot be found across traditional retail channels.”
Other collections heading to Cannes include the red carpet-inspired Cannes Collection; Hera, featuring clear cubic zirconia, olivine and dusty denim blue stones; and Turn Up the Volume, characterised by geometric silhouettes, oversized links, crushed pavé and two-tone finishes.
Nadri will also debut a new self-service floor stand developed specifically for duty-free and airport environments. The fixture is designed to offer retailers a flexible way to increase brand visibility and display the assortment in high-traffic locations.
The company is additionally developing interactive activations for the cruise channel that will allow travellers to customise or personalise selected pieces, as it explores further opportunities around destination-led jewellery and collectible travel keepsakes.
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