In Germany, the brand will be represented by family company, Semper idem Underberg AG.
“The German market is an important step in establishing Nemiroff Vodka’s global presence since it is one of the top ten markets globally for vodka consumption,” says Yuriy Sorochynskiy, CEO Nemiroff Vodka Company.
“Additionally the German capital Berlin is an established epicentre for cocktails, mixologists and drinking trends. Moving forward in Germany places the brand in front of the right target audience.
Thomas Mempel, Board Member of Semper idem Underberg AG, says: “We look forward to our partnership and to complementing our portfolio with the new Nemiroff De Luxe Vodka and Nemiroff De Luxe Honey Pepper flavoured vodka, in its distinctive square and masculine packaging.”
LEVERAGING CLEAR SYNERGIES
The brand is also increasing its duty free footprint by appointing African Eastern as a distribution partner in the UAE & Indian sub-continent.
To support its global sponsorship of the UFC, the Nemiroff brand will be featured in an advertising campaign at Dubai Airport ahead of the UFC 242 event scheduled for 7 September.
Chirag Aggarwal, Business Manager – Travel Retail at African Eastern, comments: “Nemiroff is one of the fastest growing brand in vodka category and we are pleased to take over the distribution of the brand in travel retail channel.
“We see a lot of synergies in our partnership and look forward to growing the brand in this region.”