Nestlé and TRBusiness in sustainability partnership

By Charlotte Turner |

Nestle’s sustainability projects go beyond packaging, however; most notable is the Nestle Cocoa Plan.

Nestle’s sustainability projects go beyond packaging, however; most notable is the Nestle Cocoa Plan.

Nestlé International Travel Retail (NITR) continues to demonstrate its commitment to playing a leading role in sustainability by partnering with TRBusiness to sponsor its monthly Sustainability Newsletter.

 

“TRBusiness is taking a very proactive approach in raising the profile of sustainability and its importance within our industry and NITR is delighted to support this crucial initiative.

 

“We all need to act fast to meet the demands of travelling consumers when it comes to their expectations on sustainability in the post-Covid 19 world.”

 

TRBusiness recently presented at a sustainability webinar hosted by Women in Travel Retail (WiTR) and the TFWA. Read more here.

 

Nestlé says it is ‘leading the field’ in terms of its approach to sustainability with projects covering packaging, raw material sourcing and net zero emissions, all of which have an impact on the group’s travel retail business model.

 

NITR was proud to be the first global confectionery brand to make the switch across its full range in travel retail.

NITR was proud that Smarties was the first global confectionery brand to make the switch across its full range in travel retail.

SMARTIES SWITCHES TO 100% RECYLABLE PACKAGING

One of the group’s core objectives is to improve the environmental performance of its packaging and this year saw one of the group’s hero brands, Smarties, switch to 100% recyclable paper packaging for its main confectionery products worldwide. The initiative will save at least 400m tonnes of plastic packaging annually and enables Nestlé to move closer to its goal of moving to 100% recyclable or reusable confectionery packaging by 2025.

 

NITR was proud that Smarties was the first global confectionery brand to make the switch across its full range in travel retail and was delighted to receive a five-star ‘Sustainability Hero’ award from TRBusiness earlier this year in recognition of its work.

 

However, Nestle’s sustainability projects go beyond packaging and most notable is the Nestle Cocoa Plan.

 

 

“We want to ensure that cocoa is sustainably grown, sourced and managed across our supply chain. Our future is tied to the value we create for society,” said Nestlé. “That is why we launched the Nestlé Cocoa Plan in 2009: to make cocoa farming more sustainable, improve the lives of farmers and enhance the quality of our products.”

 

CERTIFIED SUSTAINABLE COCOA

In 2016 another of Nestlé’s pillar brands, KitKat, announced that it was the first global confectionery brand to become 100% sourced from certified sustainable cocoa. Today, all of its dedicated travel retail portfolio meets the same sourcing criteria.

 

"This is yet another great initiative by TRBusiness in the sustainability space."

“This is yet another great initiative by TRBusiness in the sustainability space,” Stewart Dryburgh, NITR General Manager.

Similarly the Nescafe Plan seeks to ensure that the coffee bean process, from farm to factory to final product, is as sustainable as possible.

 

Lastly, Nestlé is committed to halving greenhouse gas emissions by 2030 and achieving net zero by 2050. It is taking a number of actions across agriculture, operations and products to achieve this, including complete transition to 100% renewable energy in KitKat manufacturing by 2025.

 

Stewart Dryburgh – General manager (left) said: “We’re proud to support sustainability initiatives such as TRBusiness Sustainability Newsletter. This is yet another great initiative by TRBusiness in the sustainability space.

 

ANSWERING THE CALL OF DUTY

“It’s simply not an option in today’s world for brands to be sustainable – it’s a responsibility and a duty to our consumers.

 

“They expect it and for the Millennial and GenZ generations, it is simply a must. We look forward to working with all our business partners to ensure that travel retail delivers.

 

“This partnership with TRBusiness can help highlight the seriousness with which we are treating this subject.”

 

Travel retail suppliers have spoken to TRBusiness about the additional costs of producing sustainable items – whether it be the products themselves or the packaging – which have made it difficult for them to make a profit.

 

‘WILLING TO LEARN FROM OTHERS’

TRBusiness asked Dryburgh if he believes consumers are willing to pay more for sustainable products.

 

“Research tells us that, if communicated correctly, consumers will pay more for more sustainable solutions.

"Our future is tied to the value we create for society,” said Nestlé.

“Our future is tied to the value we create for society,” said Nestlé.

“We believe that as we emerge from the crisis we will only see this consumer desire for sustainable solutions, and their willingness to pay more for sustainable solutions, increasing. As such it is incumbent on all of us in the value chain to find the most viable solutions which help deliver on this critical consumer need.”

 

The travel retail industry has certainly been paying more attention to sustainability in 2021, however there is so much more to be done, as Dryburgh highlights.

 

“Improvements are being made, but we should not kid ourselves, we all have an awful lot to do to achieve a carbon neutral footprint and we all need to accelerate in our efforts.

 

“At Nestlé we are seeking to show what is possible within a big organisation, whilst always being humble and willing to learn from others. We hope we can inspire others as we will only get to carbon neutral through a collective effort.”

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