Nestlé launches GTR exclusive KitKat Lotus Biscoff Snacking Bag

By Faye Bartle |

Nestlé General Manager International Travel Retail, Stewart Dryburgh and the KitKat Lotus Biscoff Snacking Bag.

In a confectionary and biscuit partnership that’s sure to be popular, Nestlé International Travel Retail (NITR) has teamed up with Lotus Biscoff to create the KitKat Lotus Biscoff Snacking Bag – a new travel retail limited edition.

The GTR exclusive KitKat Lotus Biscoff 122.5g Snacking Bag is available at Dufry duty free stores around the world.

Each pouch contains seven 17.5g fingers, making it ideally suited to snacking and sharing.

It offers a brand new flavour experience, with the crunchy caramelised cinnamon spread made from Lotus Biscoff biscuit sandwiched between KitKat wafers covered in milk chocolate.

“Since the product launched, we’ve seen huge demand; we knew this collaboration would be a great success in travel retail,” said Nestlé General Manager International Travel Retail, Stewart Dryburgh.

KitKat Lotus Biscoff Snacking Bag

KitKat Lotus Biscoff Snacking Bag.

“Biscoff is one of the most requested and searched-for items on the KitKat website and we’ve already seen travellers snapping up the new flavour snacking bags.

“There is an undeniable love for both KitKat and Lotus Biscoff and we are thrilled to combine them and introduce this welcome addition to the KitKat GTR range.”

Prior to the GTR launch, the KitKat Lotus Biscoff flavour was introduced in the UK and Australia domestic markets in April.

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