Nestlé has announced a campaign with the International Federation of Red Cross and Red Crescent Societies (IFRC) to deploy urgent resources to communities threatened by the coronavirus (Covid-19).

Building on both companies’ common roots in Switzerland, the campaign concentrates on aligning assistance for emergency services and care givers to fortify healthcare systems across the world.

Nestlé will work to enhance its long-standing union with the Red Cross by donating food, medical nutrition products and bottled water.

VITAL DONATION

The multinational food and drinks manufacturer will drawn on its logistics network to support the IFRC in various countries and is donating CHF10m/US$10.4m to channel aid where it is most needed.

Nestlé says it will match any donations to the Red Cross and Red Crescent National Societies or Federation made by employees.

Mark Schneider, CEO, Nestlé said: “Now is the time to demonstrate the values of the Nestlé family. I am deeply impressed and humbled by what our team has accomplished in order to support individuals and communities affected by this crisis.

“The Covid-19 pandemic is a global problem and consequently we are offering help on the ground everywhere, drawing on our extensive presence and experience in 187 countries.

“In addition, we give our full support to those who are fighting tirelessly against the spread of the virus, every day. This is where our trusted and longstanding partnership with the IFRC comes in. We applaud the relentless efforts of the millions of Red Cross and Red Crescent volunteers and admire their determination to make a difference on the ground.”

Mark Schneider, CEO, Nestlé.

PROTECTING BUSINESSES AND STAFF

Since the Covid-19 pandemic began, Nestlé has been involved in local relief efforts in the communities where it operates.

This covers offering help to charities, medical institutions and other organisations battling the virus; donating to food banks and food delivery companies to assist people in need; and worked closely with physicians to create new tailored Covid-19 medical nutrition and supplement treatment ‘protocols’.

Business partners are being supported in a ‘prompt’ and ‘pragmatic’ manner, adds Nestlé, an example being those who operate across its supply chain.

In a message of support to its customers and consumers, the company added: “In recent weeks, we have implemented enhanced safety measures at all our sites, with particular focus on our frontline workers in Nestlé factories, quality labs and distribution centres.

“Also, where needed, we are offering free meals and transport for staff to help reduce the risk they fall ill. In addition, we have put in place generous sick leave arrangements for those who contract the virus and will provide cash loans or advances for those in financial distress.  All hourly and salaried staff affected by temporary stoppages will be paid in full for a minimum of twelve weeks.”

*Images courtesy of Nestlé/Flickr.