Smashbox Cosmetics will be introducing its new Be Legendary lip gloss to travel retail locations worldwide from June 2014.
Inspired by the need for one-swipe colour and shine for quick touch-ups on set at the Los Angeles-based Smashbox Studios, this latest product innovation came about during a photo shoot led by Smashbox Cosmetics founder and celebrity photographer Davis Factor.
“I’m always amazed at where my team gets inspiration from on set,” he said. “I just happened to be using red photo gels on a shoot one day, and the next thing I knew, this gloss was being developed.”
With Davis’ assortment of transparent lens gels – used to create colour wash effects in photographs – scattered across a work table, the make-up artists mused over how helpful it would be to have a lip gloss with the same glassy quality of a gel, plus all of its colour pigmentation, without the usual cloying, tacky effect.
The result is an ultra-luxe lightweight gloss providing mirror-smooth shine and a barely there finish in eight vibrant shades.