‘New chapter’ for Chanel No. 1 line as it descends on European airports

By Luke Barras-hill |

French luxury house Chanel has activated special animations for its environmentally conscious anti-aging line Chanel No. 1 at several European airports.

Having launched on 5 January, Chanel No. 1 is available to travellers at Barcelona, Copenhagen, Brussels, Amsterdam and Oslo Airports through campaigns with retail partners running variously from 19 February to 31 June.*

Chanel No. 1 combines skincare, makeup and a fragrance mist.

NATURAL ORIGIN INGREDIENTS

“This new line offers sensorial textures and preserves the radiance of youthful looking skin by supporting sources of vitality,” said Chanel. “At the heart of its innovative formulas lies the camellia, Gabrielle Chanel’s emblematic flower.”

The highly delicate odourless ‘The Czar’ variety of Camellia japonica, named in the early 20th century in tribute to its imperial beauty, boasts petals containing a concentration of protocatechuic acid.

Chanel says this is a powerful molecule previously unseen in the camellias analysed by its scientists, with the flower capable of helping to protect skin vitality by addressing the first stage of skin ageing.

Chanel No. 1 animation at Copenhagen Airport.

No. 1 Chanel formulas contain up to 97% of ingredients of a natural origin and the full range of packaging is eco-designed – the weight of the jars and bottles have been reduced by an average 30% across the line.

Eighty percent of the products in the range are made from glass, limiting the use of single-use plastics, lids are made from recycled or bio-sourced materials, and the cream jar is refillable and patented.

*Barcelona in partnership with AENA and Dufry (19 February to 4 April); Copenhagen in partnership with Gebr. Heinemann (1 March to 30 April); Brussels in partnership with Lagardère (1 March to 31 March and 16 May to 31 May); Amsterdam in partnership with Kappe (12 April to 30 April); Oslo in partnership with Gebr. Heinemann and Travel Retail Norway (1 May to 31st June).

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