New refillable perfume signals next chapter for Burberry Goddess fragrance

By Luke Barras-hill |

– TRBusiness

Coty has announced the launch of Burberry Goddess Parfum, building on the success of ‘powerful and premium’ fragrance skus Burberry Goddess Eau de Parfum and Eau de Parfum Intense.

Burberry Goddess Eau de Parfum, Eau de Parfum Intense and Burberry Parfum are available in 10ml, 30ml, 50ml and 100ml bottles – plus 150ml refills.

The global on-counter date for the fragrance in travel retail is 1 August.

A new modern, square bottle design takes its cues from the golden hues of a sunset and is crafted from bronze-coloured glass. It is adorned with a golden cap and signature medallion.

The fragrance is described as ‘bold’ and ‘aromatic’, with top notes of raspberry accord paired with aromatic lavender essence, a trio of vanillas at the heart and suede leather accord at the base.

“It’s self-assured, deep and vibrant, a harmonious blend of sophistication and sensuality,” signals perfumer Amandine Clerc-Marie. “It is a tribute to goddess within every woman, celebrating her strength, grace and allure.”

– TRBusiness

Most popular

rss
image description image description
Europe

Prada Beauty winter takeover drives strong results at CPH

Image Credit: L'Oreal Travel Retail Prada Beauty delivered strong visibility and conversion...

image description image description
International

Gebr. Heinemann names Rajshree Dugar as new Asia Pacific CEO

Image Credit: Gebr. Heinemann Gebr. Heinemann has announced that Johannes Sammann, currently...

image description image description
Statistics

Learnings from APTRA conference: go hybrid and dissect spirits

Image Credit: APTRA India is one of the few bright spots for the global travel retail channel...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend

In case you missed it...

left
image description
JCDecaux inks advertising deal with Western Sydney International Airport Asia & Pacific
image description
Peep Jalakas takes up Chief Executive Officer role at Tallink Grupp Nordic
image description
Halewood ramps up UK and European activation programme for summer Europe
image description
Avolta and 2.0 & Partners launch e-learning training for frontline staff Channel News
image description
Cotswolds Distillery launches TR exclusive single cask at BHX Europe
image description
Jefferson’s partners with Holland America for sea-aged edition Channel News
image description
Paradies Lagardère appoints Will Andrews as CFO International
image description
Starboard: Embrace curation, storytelling & personalisation for cruise retail success Ferries & Cruise Ships
image description
Ospree Duty Free marks two-year milestone with #CelebratingTWOgether Indian Sub Cont
image description
Victoria’s Secret opens first full-format New Zealand store in Auckland Airport Asia & Pacific
right