Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.New refillable perfume signals next chapter for Burberry Goddess fragrance
By Luke Barras-hill |
Coty has announced the launch of Burberry Goddess Parfum, building on the success of ‘powerful and premium’ fragrance skus Burberry Goddess Eau de Parfum and Eau de Parfum Intense.
Burberry Goddess Eau de Parfum, Eau de Parfum Intense and Burberry Parfum are available in 10ml, 30ml, 50ml and 100ml bottles – plus 150ml refills.
The global on-counter date for the fragrance in travel retail is 1 August.
A new modern, square bottle design takes its cues from the golden hues of a sunset and is crafted from bronze-coloured glass. It is adorned with a golden cap and signature medallion.
The fragrance is described as ‘bold’ and ‘aromatic’, with top notes of raspberry accord paired with aromatic lavender essence, a trio of vanillas at the heart and suede leather accord at the base.
“It’s self-assured, deep and vibrant, a harmonious blend of sophistication and sensuality,” signals perfumer Amandine Clerc-Marie. “It is a tribute to goddess within every woman, celebrating her strength, grace and allure.”
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