New Ricola products in Cannes to target travelling consumers and DF&TR buyers

By Andrew Pentol |

Ricola-pack-shot

Ricola’s 200g tins have been complemented with the addition of new designs.

Swiss herbal confectionery specialist Ricola (Mediterranean Village, N9) is to display new products at TFWA Cannes designed to appeal to travelling consumers and buyers.

Ricola’s 200g tins have been complemented with the addition of new designs, combining ‘the elements of Swiss-ness’, herbs and travel with visuals of the alps, herbs and the globe.

The limited-edition tins are filled with a selection of four different sugar-free herb drops — Mountain Mint, Elderflower, Cranberry, and Lemon Mint.

Andreas Reckart, Vice President Sales, Middle East & Travel Retail Ricola said: “Business has been developing very well for us this year, especially for our 75g tin range which has been gaining a lot of momentum in travel retail.

TRAVEL RETAIL EXPANSION PLAN

“From September, Lagardère Travel Retail will launch the 75g tin range in Paris (Charles de Gaulle) and Rome (Fiumicino and Ciampino) Airports. Listings have also been confirmed with Heinemann Asia Pacific for three of the 75g tins and Hong Kong International Airport and with Shilla Duty Free for the entire range.”

In terms of Ricola’s global performance, the brand is experiencing most of its success in Central and Northern Europe and is committed to expanding its travel retail presence across the rest of the region.

Reckart added: “I am really looking forward to this year’s exhibition. It is the perfect opportunity for us to meet potential new clients and build on our existing relationships with our current partners. This year, we are hoping to achieve some new listings, but our main focus is on building more of a presence for Ricola in all major duty-free locations across Europe and Asia.”

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