The family owned German chocolatier will introduce its new packaging design concept for its Travel Retail Edition range this Autumn at the DF&TR summit.
In addition, Ritter Sport will present a colourful new stand (Mediterranean Village, N18) at the DF&TR summit.
There, visitors will discover a new look to the Ritter Sport Travel Edition products and new travel retail novelties based on a number of reimagined hero products.
PAPER PACKAGING + ECO-CONSCIOUS MESSAGING
There has been substantial changes to the packaging of the pouches – from plastic to paper – which demonstrates Ritter’s Sports commitment to sustainability.
The Mini Colourful Mix and Choco Cubes Colourful Mix gain paper-based pouches and the paper-based pouches range will extend from February 2022 to Ritter Sport Choco Cubes.
Ritter Sport’s Colourful Variety and Nut Selection Tower Bars (also available in minis), Colourful Variety Tower Bar and Choco Cubes Colourful Mix Box will be among the new products on show at the stand.
In addition to its NPD efforts, Ritter Sport will continue to communicate its sustainability progress to buyers.
One key element of the new packaging design is travellers now have the opportunity to learn about Ritter Sport’s sustainability engagement via a quick scan of a QR code, which features on all packs.
Jan Pasold, Managing Director Global Travel Retail, Ritter Sport said: “Ritter Sport stands for much more than just colourful chocolate.
“The new exhibition stand is the next step in combining the colourful world of Ritter Sport with our focus on sustainability.
“Sustainability is at the heart of Ritter Sport’s efforts and has been an important part of the brand’s philosophy for 30 years. We want to underline our brand purpose in physical form: doing the right thing to create really good chocolate.”