Beam Suntory Global Travel Retail is aiming to impress buyers at the TFWA Asia Pacific Exhibition & Conference in Singapore (7-11 May) as the company explores new opportunities to unlock category growth.
The Jim Beam and Courvoisier maker has a big programme of new product development planned for its brand portfolio in 2023-2024, with launches supported by high-profile promotions in partnership with key airport retailers.
Visitors to its booth at the Asia Pacific event in Singapore (Stand 2-M10 Basement 2) will have the opportunity to explore some of the latest brand platforms ahead of their launch later this summer.
Suntory: 100 years and counting
Campaigns from Bowmore, Courvoisier and Suntory will take centre stage, aligned to the brands’ strategic importance within the region.
The spirits firm will present inventive activation concepts for Bowmore, plus appealing ‘art of gifting’ propositions for Courvoisier, the latter of which is designed to accelerate momentum created by last year’s brand refresh and new launches, XO Royal and Mizunara.
Meanwhile, the House of Suntory will be brought to life as it celebrates 100 years of whisky making in Japan in 2023.
Ashish Gandham, Global Travel Retail Managing Director, Beam Suntory said: “It’s a real pleasure to be returning to Singapore, to see so many of our Asia Pacific customers, and to share our vision for the year ahead.
“As the region continues to open up and travel rebounds, we see enormous growth potential and are ready to seize all the opportunities provided by such a discerning demographic of travellers.
“As the industry emerges from a difficult period, we are committed to innovate, invest and inspire. We continue to advance our premiumisation efforts, and build our brand presence through sought-after exclusives and exceptional storytelling.
“This strategy helped to deliver exceptional channel growth for us in 2022, and we are confident that it will further drive the resurgence of travel retail in the year ahead.”