Nuance first to present Nestl? exclusives

By Administrator |

The Nuance Group has announced this month that it is the first travel retailer to present a series of new Kit Kat travel retail exclusive products and display units from Nestl?, which are being introduced

alongside celebrations of the brand's 75th-year anniversary.

Nuance has selected 16 destinations to present these special editions in January – one month ahead of its competitors.

One product is the '75th Anniversary Minis Dispenser 200g', intended as an informal special gesture for friends, offered 'at an affordable price'. The second is the '75th Anniversary 48 x two Finger Bars 993g', designed to surprise family and friends with a unique format. The Limited Edition Packs are exclusive to travel retail, allowing retailers to differentiate their offer versus the local market. Both products will be available for one year only.

As part of its launch plan and category partnership programme, Nestl? has worked with The Nuance Group in delivering these exclusive launches at key locations worldwide, including Toronto, Sydney, Melbourne, Perth, Brisbane, Hong Kong, Zurich, Geneva, Malta, London City, London Heathrow T1, Lisbon, Faro, Stockholm, Schiphol and Antalya.

Alex Anson, Buying & Merchandising Director, The Nuance Group Europe and global Head of Category for confectionery said he is proud to have secured this head start versus the worldwide launch. He explains: ‘For some time now, Nestl? and The Nuance Group have closely worked together in the field of category management. We have teamed up to gain deeper insight into consumer behaviour, new trends and aspirations. As a result, we have developed a very special relationship which has now resulted in this opportunity to be first-to-market with an exciting new product in the increasingly important snacking category.’

Ian Robertshaw, NITR Head Of Sales added: ‘It has been good to get both our business functions aligned on a successful launch with excellent in-store execution. All the regions have worked collaboratively to ensure a smooth and flawless event.’

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