Gebr. Heinemann has confirmed a global distribution agreement with Nuwave Channel Partners.

Nuwave products will showcase on Gebr. Heinemann’s stand (D21, Yellow Village) at this year’s TFWA World Exhibition & Conference, where the companies will reveal a number of ‘exciting and forward-looking new lines’.

“Working with Gebr. Heinemann is another hugely positive step towards achieving our goal of offering an unrivalled range of audio and travel essentials to the global travel retail market,” commented Hoj Parmar, Managing Director, Nuwave Channel Partners.

Nuwave products are already listed on 40-plus airlines.

STUDYING NEW CHANNELS

As a supplier of cutting-edge technology, gadgets and accessories, Nuwave already possesses listings on more than 40 airlines including Emirates, Virgin Atlantic, Etihad, Norwegian, easyJet and Ryanair.

Viola Denke, Head of Inflight & Licensed Brands, Gebr. Heinemann said: “As one of the world’s foremost experts in global travel retail distribution we are extremely pleased and proud to be working with Nuwave Channel Partners, who continue to show their commitment to high-quality design and products that have a huge amount of appeal and sales potential.

“The company is clearly taking a very serious approach to global travel retail and we are greatly looking forward to working closely with them, as we do with all our partners, to meet the needs of our diverse client base.”

Nuwave Channel Partners’ in-house brands include Bitmore, Studio 19 London and Armor London.

The company is initially focusing on the inflight and cruise channels, but plans to penetrate ground stores and border shops in the future.

“We are excited to offer even more travellers across multiple distribution channels greater access to our eye-catching and unique products that are perfectly suited to Gebr. Heinemann stores,” added Parmar.

“We are already developing new ways to grow our business and brands with them and this year in Cannes provides the perfect opportunity to demonstrate to the entire industry exactly what sets us apart.”