The masks feature a soft silicone headband to help reduce skin irritation and the packaging is biodegradable.

Nuwave Channel Partners has unveiled a new travel retail addition to the Armor London brand while making a philanthropic gesture.

The Natura with eKO: sense Mask (£14/$17.73) meets what Nuwave Channel Partners views as demand for fashionable and protective face masks, while giving something back to society.

The company will donate a face mask to frontline key workers in the UK for every Natura mask order received.

In the UK, face coverings on public transport will be compulsory from 15 June, the government announced recently, likely resulting in heightened demand for products such as these.

Made from 100% sustainably-sourced organic hemp, the Natura with eKO: sense Mask comes with adjustable ear bands and metallic nose strip and two replaceable five-layer filters effective in blocking airborne particulates and nanoparticles.

Users benefit from UV protection and the masks are washable/reusable.

FOUR COLOURS

Available in four colours – Emerald Green, Gun Metal Grey, Powder Pink and Charcoal Black – the masks also feature an activated carbon filter to aid air purification and heat dissipation.

The Natura with eKO: sense Mask joins Nuwave’s eKO sense range of environmentally friendly products.

Hoj Parmar, CEO, Nuwave Channel Partners said: “The Natura mask is another great addition to our range of products aimed at meeting the advanced hygiene and safety needs of travellers.

“We saw a gap in the market for a more attractive-looking, fashionable mask and we are very excited about the product’s prospects.

“The Natura’s many benefits include being very comfortable to wear, which is in stark contrast to many other masks on the market. Overall, it’s a combination of benefits that will appeal to both the consumer and travel retailers looking to add a stylish, environmentally-friendly mask to their product offering.”