Nuxe has implemented 12 airport podiums highlighting its anti-ageing beauty products so far in 2025.

Nuxe is amplifying its commitment to creating a high-profile in-store presence for its anti-ageing products this year, with a series of high-impact podiums at key airport locations.

The French beauty company has implemented 12 such podiums so far this year.

Additionally, the company has trained almost 700 beauty consultants on its anti-ageing products, briefing them to redirect the customer to the Super Serum (10) and Exceptional and Eye Cream for a speedy and straightforward routine.

Shoppers seeking more specific solutions like night versus day treatments are pointed toward the broader anti-ageing day cream and night cream.

January and February saw high profile podiums and gondolas for Super Serum at Paris CDG and Orly, in Brussels, Frankfurt, Barcelona, Madrid, Milan and Schiphol.

March to May saw retailtainment-led support for Nuxuriance Ultra with Nuxe beauty consultants inviting passengers to pick a card featuring a quote, and then to create a connection with the anti-ageing ranges through product testing and samples of the new Exceptional Day & Night Cream Nuxuriance Ultra, which launched earlier this year.

March to May saw retailtainment-led support for Nuxuriance Ultra at key airprts.

The card was a feel-good device to keep with them during their journey, featuring the word ‘Exceptional’ to link it with the Exceptional Day & Night Cream Nuxuriance Ultra.

“Our unique expertise in skincare is enabling us to deliver highly effective, natural and sensorially rewarding anti-aging formulations, and the supporting high-profile airport presence that we continue to invest in, is proving incredibly successful in attracting consumers keen to learn about these products,” said Camille Cordier, Head of Sales Nuxe Global Travel Retail.

“The instructive engagement that they offer is also proving equally effective at converting interest into purchase.”

Anti-ageing products form a key pillar in Nuxe’s business development strategy, as a driving force in the growth of the skincare category.

In response to high expectations from consumers, the company has continued to innovate with hard-working formulations such as the Super Serum (10).

Janyuary and February saw high profile podiums and gondolas for Super Serum.

Nuxe’s anti-ageing range in retail travel now covers a broad range of skincare requirements, with Prodigieuse Boost for the first signs of ageing and radiance and Merveillance Lift to target wrinkles and firmness.

Last year, the company launched into travel retail the Nuxuriance Ultra Alfa [3R] – a range of six new anti-ageing products for the face.

The launch of dedicated anti-ageing podium and activations at airports, which began in 2024, is described by Nuxe as a ‘huge strategic change to its in-store activity’.

The activities are designed to highlight the ‘innovation and naturalness’ of the products through ‘engaging, rewarding and informative experiences for customers’.

Premium gifts with purchase (GWPs) and retailtainment in the form of scratch card have proven to be successful icebreakers, giving customers the chance to take away a Nuxuriance Ultra sample.

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