French skincare brand, Laboratoire Nuxe known for its natural cosmetology approach, is introducing a new step in its Crème Prodigieuse beauty regime; the 5-in-1 Multi-Perfection Smoothing Primer.

The brand, founded by Aliza Jabés, insists it helped to invent pharma-cosmetics over 25 years ago, and in recent years has found that this reputation has helped it to grow its business in the duty free & travel retail channel.

“Our new 5-in-1 Multi-Perfection Smoothing Primer is the fifth of five products in the Crème Prodigieuse Boost Range,” says Marion Bruimaud, Travel Retail Director, Laboratoire Nuxe.

“It’s a new beauty step with a perfecting effect on the skin that is instantaneous and helps alleviate first signs of ageing and signs of fatigue.

“This non-tinted smoothing primer comes in a 30ml tube, creates a natural ‘bare skin’ effect and is suitable for all skin types.”

Click to enlarge product image.

QUICK FIX FOR TRAVELLERS

Applied in a single step, just 15 seconds later “it will, for example, bring luminosity to a dull complexion and blur imperfections on skin texture,” adds Bruimaud.

Marion Bruimaud, Travel Retail Director, Laboratoire Nuxe.

“It is a very significant addition to our Crème Prodigieuse Boost range, and we are confident it will be especially appealing to air travellers who want a quick and effective solution to alleviate these signs of fatigue linked to their hectic lifestyles.”

Nuxe entered travel retail in 2013 and since then the brand has enjoyed ‘significant year on year growth with sales doubling over the last three years’, it says.

Nuxe products are now available in 236 points of sale in 38 countries and are listed on-board 68 airlines including Air France, Virgin Atlantic, Transavia, EasyJet and Ryanair.

They are also listed in 184 airport duty free shops at Paris CDG, Paris Orly, Frankfurt, Amsterdam, Istanbul, Brussels, Madrid, Malaga, Oslo, Copenhagen, Stockholm, Rome Fiumicino and Ciampino, Zurich, Geneva, Vienna, etc.

In addition Nuxe has a presence on 21 ferry shops and port areas, and is available in 17 border shops and seven diplomatic and military locations.