Nuxe extends anti-ageing portfolio with new Super Serum [10] Eyes

By Trbusiness Editor |

Nuxe Super Serum [10] Eyes

Super Serum [10] Eyes is launching this month.

Natural-origin skincare brand Nuxe has unveiled a new anti-ageing product. Super Serum [10] Eyes will be presented to the trade at this month’s TFWA World Exhibition in Cannes (J26, Red Village).

A new variant of the brand’s original Super Serum [10] anti-ageing concentrate, Super Serum [10] Eyes is described as light and fast-absorbing. The formula targets multiple signs of premature eye ageing, including lines, dark circles and puffiness.

Key ingredients include micro-balls of fractionated botanical oils, natural hyaluronic acid, and a patented botanical complex. The serum is said to stimulate natural youth mechanisms to achieve visible eye rejuvenation.

Significant wrinkle reduction

According to Nuxe, with regular use the formula achieves a 30% reduction in the appearance of between-brow lion’s wrinkles; a 35% reduction in the appearance of crow’s feet wrinkles; and a 40% improvement in skin radiance.

Nuxe Travel Retail Global Sales & Marketing Manager Caroline Goix commented: “The delicate and fragile skin around the eyes is ten times thinner than on the rest of the face, so this area is affected faster by the appearance of wrinkles, expression lines, loss of firmness and signs of fatigue.

 

Super Serum [10] Eyes is said to target multiple signs of premature eye ageing, including lines, dark circles and puffiness.

“With Super Serum [10] Eyes we can deliver 360° correction of the eye area, making it an important addition to our range of anti-ageing products, which have already proven highly successful in the travel retail market.

“It comes in a slim 15ml pipette bottle, making it a conveniently-sized travel retail purchase. Super Serum Eyes will be available from September and will be amongst the products we will be exhibiting at our booth during the TFWA World Exhibition in Cannes.”

READ MORE: TR Sustainability Week: Nuxe on why sustainability is a “never-ending” journey

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