Nuxe launches re-formulated moisturising creams in travel retail

By Faye Bartle |

Nuxe Crème Fraîche de Beauté Plumping Cream

The reformulated Nuxe Crème Fraîche de Beauté Plumping Cream is now available in travel retail.

Nuxe is ramping up its skincare offering by introducing two re-formulated Crème Fraîche de Beauté moisturising creams into travel retail.

The updated Nuxe Crème Fraîche de Beauté Moisturising Plumping Cream for normal skin and Moisturising Rich Cream for dry skin are available in 30ml pots and 50ml tubes.

They form part of a complete relaunch of the Crème Fraîche de Beauté collection, which quickly became a hit when it was first introduced in 1999.

“With Crème Fraîche de Beauté we have effectively reinvented the delivery of skin rehydration with products we believe will appeal strongly to the 75% of women who regularly use moisturising day cream and also attract younger users to this ever-growing percentage which has grown from less than 50% in 2019,” said Elodie Brunner, Nuxe Head of Export, Travel Retail & Middle East.

“Skin moisturising products in particular are highly relevant to consumers on their travels and this plus the travel-friendly pack sizes make Crème Fraîche de Beauté an ideal travel retail product.”

Elodie Brunner, Nuxe Head of Export, Travel Retail & Middle East

Left: Elodie Brunner, Nuxe Head of Export, Travel Retail & Middle East. Right: A 30ml tube of the Nuxe Crème Fraîche de Beauté Moisturising Rich Cream.

Both creams provide long-lasting hydration for between 24 and 48 hours after a single application, encouraging a fresh and radiant looking complexion.

The formulations are made with 98% natural-origin ingredients and are are vegan-friendly.

Skin soothing heroes such as shea and moringa butters help to nourish and comfort dry skin while protecting it from external aggressors, such as pollution.

The 48H Plumping Cream is a velvety cream whereas the 48H Rich Moisturising Cream has a rich yet non-greasy, butter-like texture. Both are easily absorbed.

The tubes and jars are fully recyclable with the outer boxes using recyclable FSC cardboard.

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