Nuxe pushes NPD forward with Very Rose make-up remover collection

By Luke Barras-hill |

Nuxe-main-eco-friendly-Very-RoseLaboratoire Nuxe has launched five new products as the company continues to support its travel retailer partners in a tough climate.

The Eco-sensitive Make-up Remover Collection includes the following: 3-in-1 Soothing Micellar Water (dispenser cap bottle 200ml pictured below); 3-in-1 Moisturising Micellar Water (dispenser cap bottle 200ml); Creamy Make-up Remover Milk (200ml pump-bottle); Refreshing Toning Mist (200ml pump-bottle); and Light Cleansing Foam (150ml pump-bottle).

The Paris-based brand’s latest take on make-up removal and cleansing routines bears the ‘Very Rose’ (fresh as a rose petal) signature scent.

According to Nuxe, the collection derives the most appropriate cleansing agents to ensure every day impurities are effectively removed to preserve the skin’s natural balance, with added moisturising effects.

Soothing-Micellar-Nuxe-RoseRESPONDING IN TIMES OF NEED

Rinse-off, vegan-friendly formulas contain Rose Floral Water sourced by the steam distillation of whole roses.

The botanical hydrolate adds softness and soothing for all skin types, adds Nuxe.

Formulas contain a skin-respect complex consisting of 100% botanical-origin moisturising sugars designed to capture and trap water deep within the skin, while increasing the skin’s water reserves.

Marion Bruimaud, Travel Retail Director, Nuxe said: “Of course, right now sell-out is highly restricted, but we believe the best support we can give our retail partners is to continue to develop the new products their customers want.

“In these difficult times, when it is impossible to visit retail partners, our travel retail publications are playing a leading communications role helping us to share that news with them and have never been more important to us all in travel retail.

“These new make-up removal essentials are very effective, very gentle and contain only the essentials required to be effective: in other words, a small number of ingredients, of which over 95% are of natural origin.

“We believe travel retail customers will welcome this Very Rose collection of highly effective, but also eco-responsible products. Skincare products are increasingly moving to natural origin, environmentally responsible formulations and we have always been at the forefront of this eco- sensitive cosmetology.”

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