Nuxe has updated its hero Rêve de Miel collection with the addition of two new products, promising ‘intensely nourishing concentrates to prepare dry skin for winter’.
The Ultra-Comforting Face Balm, in a 50 ml jar, is a rich formula, meant for dry and sensitive skin and should be used both day and night.
“Its honey/mimosa/acacia scent and ultra-rich formula provides a cocktail of nourishing, soothing and repairing active ingredients; honey, shea butter, safflower ceramides and precious botanical oils (rice bran and macadamia),” says the French beauty brand.
The Melting Body Oil Balm with Honey, in a 200 ml jar, is described as a silky, melting oil balm containing a high concentration of fatty acids (argan and borage precious botanical oils) that provide the skin with ‘maximum nutrition and a sensory and effective response to intense dryness’.
“Melting Body Oil Balm with Honey transforms into a fine oil when massaged, cloaking the skin in a delicious potion with luscious notes of honey, mimosa and vanilla, providing absolute comfort for 48 hours leaving the skin repaired, nourished and soothed,” insists Nuxe.
A PACKAGING MAKEOVER
To help promote the new products, the full Rêve de Miel collection has also had a packaging makeover.
The collection now comprises the following: Face Cleansing and Make-Up Removing Gel; Deliciously Nourishing Body Scrub; Ultra-Comforting Body Cream 48 HR; Ultra-Rich Cleansing Gel – Face and Body; Repairing Super Balm with Honey; Hand and Nail Cream; Lip Moisturising Stick; Ultra-Nourishing and Repairing Lip Balm with Honey.
Linked to the above collection, Nuxe has also created three limited edition collectable boxes for its three Rêve de Miel lip balms in 15 ml amber glass jars.
“Each cardboard box, made with paper sourced from sustainably managed forests, presents a new design-take on the ‘neo-apothecary’ style and celebrates one of the three Nuxe emblematic commitments: Respect for Nature, the Protection of Bees and Made in France Quality Assurance,” says Nuxe.
SHOWING ‘RESPECT FOR NATURE’
The Respect for Nature box will be available in travel retail and will be showcased during TFWE.
“Rêve de Miel was one of Nuxe’s very first product formulations and has been a best seller for Nuxe in domestic markets, since it was first launched in 1994, and a best seller too in travel retail, following its introduction to that market in 2014,” says Marion Bruimaud, Nuxe Travel Retail Director.
“This makeover is a beautiful representation of the quality and uniqueness of these products and a powerful statement of Nuxe’s reputation as a naturally responsible brand.
“For example, our new Ultra-Comforting Face Balm also contains Propolis Oleoactif, a 100% natural and 100% French active ingredient.
“Propolis is produced by bees and contains over 300 active molecules with antioxidant, soothing, nourishing, repairing and purifying properties. For our natural honey ingredient for example, Nuxe has chosen oIeo-eco-extraction, an innovative and environmentally friendly extraction method that enhances the benefits of this beehive treasure.
“We will be showcasing during Cannes all these products along with the 15ml lip balm in the collectible Respect for Nature box.”