These objectives relate to packaging; naturalness of formulas; the three Rs of reduce, reuse, recycle; the sustainable management of supply chains; and the preservation of biodiversity.
The first key milestone – targeted for 2025 – is to achieve a further 20% reduction in the use of plastic for its packaging. The house has also pledged to ensure 100% of its ingredients are 100% traceable. The capacity to genetically trace 85% of its plant actives is another priority.
By 2025, Nuxe will aim for 100% of its formulas to contain more than 95% natural origin ingredients, and for its packaging to be 100% recyclable.
Furthermore, the company aims to obtain 100% of its botanical oils and 50% of its active ingredients from sustainable sources.
In pursuit of B Corp Certification
The company is working in collaboration with DNA Gensee, to ensure that 100% of its plant assets can be genetically traced. DNA Gensee is a specialist laboratory that carries out genetic analyses that enable its partners to guarantee the botanical authenticity and geographical origin of the natural extracts they use.
Nuxe is also making good progress on its way to B Corp certification from B Lab, a non-profit organisation founded in 2006. This process involves meeting a selection of societal and environmental governance and public transparency requirements.
To achieve certification, a company must achieve a score of at least 80 on B Lab’s Impact Assessment, which measures social and environmental performance, and pass its risk review.
“For Nuxe, committing to B Corp means embarking on a path of positive transformation which is demanding, exhilarating and more essential than ever to meet environmental challenges of our time,” noted Nuxe International General Manager Fabienne Bravard.
“Recent examples of our commitment to deliver against our sustainability targets are the Merveillance Lift care products launched last year, where the quantity of plastic in the packaging was reduced by 35% and the cardboard by 22%; Serum , our universal age-defying concentrate with a unique vegan-compliant formula and made with 95% natural origin ingredients; and the SPF products in our Nuxe 2023 Sun Collection, which have been formulated to respect marine life with product formulas that have tested non-toxic for the marine eco-system.”
Bravard added: “Animal welfare has also always been one of our concerns. With the one exception of our Rêve de Miel range because of its natural honey ingredient, all of our other Nuxe products are vegetarian. That is, they contain no animal ingredients, and 90% are also vegan, formulated without ingredients or derivatives of animal origin.”