Such has been the success of skus like Huile Prodigieuse that they have spawned travel exclusive variants.

The opening of 38 new travel retail doors contributed towards a standout 2019 surpassing all sales expectations, according to French beauty label Laboratoire Nuxe.

Travel retail sales grew by 29% – the Paris-founded brand’s best year-on-year revenue performance in the industry to date.

Nuxe now operates at 265 duty free shops and onboard 66 airlines.

“The powerhouse brand that continues to drive our travel retail business is Huile Prodigieuse which further enhanced its iconic status thanks to the highly successful launch of product extensions such as such Huile Prodigieuse Florale and Crème Prodigieuse Boost,” commented Marion Bruimaud, Travel Retail Director, Nuxe.

“Our travel retail exclusives also won additional store presence for the brand.”

Marion Bruimaud, Travel Retail Director, Nuxe.

MORE TR EXCLUSIVES

A number of important new Nuxe products are due to be launched across the globe this year, including travel retail exclusive editions and collectible collections.

“In addition to product developments and launches we have also undertaken a complete redesign of our store furniture to give us even greater visibility and impact in store,” added Bruimaud. “This is now starting to appear in our key locations.”

Nuxe was founded by Aliza Jabès in Paris in the 1990s, with the brand entering travel retail in 2013.

It adopts a pharmaceutical philosophy combining nature and luxury to produce skincare products that contain active botanicals.

A number of the brand’s products have now gained universal appeal, such as the aformentioned Huile Prodigieuse, Crème Fraîche, De Beauté, Rêve de Miel, Lip Balm and Nuxellence. The products can be experienced at more than 45 Nuxe spas.

As reported, Nuxe launched four gift box sets for the festive season including ‘hero’ products such as Huile Prodigieuse and Rêve de Miel.