On The Lookout: William Grant & Sons’ app underpins support for travel retail

By Luke Barras-hill |

The app has been launched as part of an integrated programme to support WG&S’ global travel retail staff and customers.

Global teams can access up-to-date information and brand experiences from William Grant & Sons (WG&S) via a new app.

The Lookout, developed with partner Quantum, supports global travel retail staff such as brand ambassadors and customers.

Lindsay Hitzeroth, Head of Customer Marketing, GTR – William Grant & Sons, says that few channels have been as directly affected as global travel retail over the past few years.

During this time the company has made an effort to organise regular virtual get-togethers and tastings plus a few special treats to lift staff morale, such as live gigs and appearances from some of the master distillers.

“The Lookout app gives us the perfect platform to continue our commitment and support of GTR, helping our passionate team across the globe access the most up-to-date information and brand experiences so that they can, in turn, share our incredible world with their customers,” said Hitzeroth.

Andy Chinnock, Client Services Director, Quantum added: “The whole team is really proud of this project, and The Lookout app is an excellent example of best practice for the channel.

“From the outset, our goal was to re-imagine and redefine the luxury Scottish experience, providing a home for our GTR team and an engagement platform that motivates, inspires, and educates our brand ambassadors. It’s great to see this digital experience come to life. The app captures the spirit of William Grant & Sons’ commitment to this exciting channel.”

For more information, click the teaser links below.




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